Reaching Targeted Audiences Online
With the understanding that people want information that is quick and easy to find, BCC Software, a business that delivers innovative data quality and USPS compliance solutions, wanted to engage in paid advertising to increase its visibility online and specifically, reach more leads within the postal industry.
Site-Seeker launched a carefully crafted paid advertising initiative through Google AdWords to engage with BCC Software’s target audience. By anticipating the needs of these individuals and offering them a valuable solution to their problem, conversions grew 380% in just one quarter.
Ongoing management of BBC Software’s paid advertising campaigns, which complement their monthly marketing campaigns, includes frequent updates that are made throughout the year.