Our Work

Site-Seeker created both audience-specific display campaigns and keyword-driven search campaigns. Focusing on driving brand awareness through display campaigns, we expected to fill and develop top of funnel leads. Additionally, keyword-specific search campaigns were used to turn active, interested prospects into qualified leads.

Results

Over three and a half years, we steadily increased the number of paid leads, simultaneously decreasing the average cost per lead. Comparing year over year data (from 2018 to 2019), the paid program resulted in a decline in cost per conversion from $552 per lead to a modest $38 per lead. In that same time period, the number of leads grew from 13 to an overwhelming 401.