Our Work

We dove in immediately and got our hands dirty. We focused on the SEO basics at first. We updated or corrected title and description tags and performed extensive internal linking to give more weight to VIP pages (and help with internal navigation). We then produced more content pages including blogs and articles that focused on specific industry-related keywords that were being used in Google and other search networks.

Results

Optimization was performed over the course of the summer months. Knowing the results from SEO work sometimes takes time to be appreciated, we examined the Q4 period, year over year. In that time frame, we saw a 45% increase in organic traffic, contributing heavily to the 23% increase in site-wide conversions (i.e. form fills). Since then, organic traffic continues to trend in a positive way, as we continue to content-develop and build out the site with rich keywords.