Our Work
We cleaned up automated workflows and the entire Google pay-per-click program. Using Hubspot, we created new forms, tested different segmenting questions, and arranged appropriate auto-email responses. In Google Ads, we redefined targeting, geographies, and cut the original hundreds of keywords down to only the best few dozen. On the website itself, we helped optimize all pages, including the 3,000+ course pages. Over time, we also built out strategic email marketing campaigns with a focus on driving higher quality leads.
Results
We better tracked and labeled MQLs (Marketing Qualified Leads) and SQLs (Sales Qualified Leads). The latter were verified by our partner’s sales team and worked through sales efforts. In one six month period, the website alone drove 948 MQLs, of which 635 were SQLs. Organic and paid traffic, the areas we were most responsible for, made up 51% of those leads. Therefore, we drove 493 MQLs and 331 SQLs over that time. More importantly, using Salesforce data, we could see that there was a whopping $838,000 of potential sales in the pipeline, $427,000 as a result of SEO and PPC work.
