Our Work

Google’s knowledge graph plays a vital role in organic search. Knowing there are many questions surrounding hand dryers and hand hygiene, we produced a 1,750 word, information-rich FAQ page equipped with rich snippets. These snippets, injected into the website’s code, helped tell Google the type of information that could be found on the page.

Results

In the year and a half period since the page was published, it has driven more than 2,100 total sessions, 70% of which were from Google organic search. As part of a more extensive SEO and content strategy with page optimization, linking, article writing, and other rich snippets, organic search now drives more than 45,000 visitors to the site each year.