Our Work
We installed Site-Insights and worked with the Total Clean Equipment team to identify categories of visitors coming to the site, what qualifies as a lead vs not, what target areas were most important, and what the sales process looks like after leads are labeled. Reports were also built out to study the type of traffic coming to the site and the direct sources of those leads.
Results
In knowing when and what pages current customers visit, the Total Clean Equipment sales team has been able to immediately get on the phone and better address their needs. Site-Insights has helped improve retention rates and allow sales to cross-sell more effectively. It’s also used as a lead gen source too. The team closed a $100,000+ rental deal within the first three months as a result of the tracking software. That deal alone helped produce a positive ROI against the annual investment.
