Buyer Personas
It’s important to understand who your customers are. This goes beyond age, gender, and marital status. It’s considering what they read, where they shop, and how they buy.
Using a series of proven questions and pointed discussions, combined with secondary research, we’ll help you dive into what makes your customers tick and what influences them. Buyer personas are the foundation of every one of our marketing strategies.
- Buyer Persona Planning
- Facilitate Interviews
- Creative Content for Personas
- Marketing Strategy for Personas
- Digital Surveys
- Market Research
Buyer Persona Solutions
Buyer Persona Development
Buyer Personas are so important! It is important to target the right audience at the right time with the right message. Our persona process involves creating personas to be used for your Digital Marketing Program. Site-Seeker will provide the following deliverables during the persona process:
- Provide a questionnaire to your staff to help us facilitate the interview process
- Conduct group interviews (on-site or virtually) with key stakeholders
- Review and analyze user behavior, demographics, and user experience through trusted digital marketing tools
- Build then present a persona matrix that summarizes each persona for your approval
- Review and analyze digital competitors, keywords, and conduct a deep-dive into your competitive market
- Identify specific interests and parameters for advertising
- Prepare and build a living, targeted profile document
- Deliver and present all personas to you and your staff
Primary Data Research
Primary Data Research includes researching your target audiences using online analytics tools. We will research your target audience by:
- Reviewing user demographics
- Reviewing user behavior
- Reviewing user experience
- Reviewing and analyzing digital competitors, keywords, and deep research of your competitive market
- Identifying your customers’ interests and needs for advertising
- Creating and building a living, targeting profile document of your target audience
Digital Surveys
Site-Seeker will survey target audiences using online survey tools to facilitate a deeper understanding of your audience’s profile and tendencies. Our deep-dive digital surveys include:
- Conducting an interview on-site (or virtually) with key stakeholders to understand the market research problem
- Use online analytics and research to further define the target audience’s profiles for the survey process
- Write and test survey questions in a sample poll/survey, make adjustments
- Select the target audience, run an incidence test
- Build a final survey and launch
- Monitor survey results, adjust and re-send as needed
- Analyze, interpret, and share results and recommendations with you and your team
