Our Work

On the heels of a company rebrand, we helped research, build, launch and optimize a Google Ads program focused solely on their drive-thru product suite. With A/B testing of ad types, ad copy, and landing pages, we worked daily to optimize the program. We wanted to maximize the quarterly budget and generate quality leads.

Results

In a very competitive marketplace, we reduced the average cost per click to $0.69 (originally estimated to be $2.50). With that reduction, we maintained an average cost per conversion of $166.22 and drove almost 45 leads in a two-month window. Additionally, with a wildly low CPM of only $0.18 (thanks, Google Display!), we were able to actively build an audience of more than 1400 people for future remarketing.