Excel Dryer
Amazon Prime Day
Background
Excel Dryer is a family-run business which produces the XLERATOR hand dryer, the only hand dryer that is “Made in the USA” Certified and offers a 95% cost savings over paper towels.
Challenge
Amazon’s “Prime Day” only lasts 36 hours, but in that time, it earns more sales than Black Friday and Cyber Monday combined! Just like any other consumer-focused product, Excel Dryer wanted to be the hand dryer of choice for “Prime Day” purchases.
Our Work
We created campaigns for each of Excel Dryer’s brands (XLERATOR, XLERATOReco and ThinAir) across both Sponsored Brand and Sponsored Product ad placements. These campaigns targeted top keywords with a 95% win rate when searched and Sponsored Brand ads linked to a custom-designed brand page showcasing top products, images, videos, and product features. With a healthy budget and careful management, Excel Dryer dominated its space throughout the promotional period.
Results
Ranked a top Prime Day Seller Fulfilled Merchant in the Amazon Business Marketplace. Sales increased 350% week over week while maintaining a 100% customer performance rate.
