Our Work
Knowing our goal was focused on awareness-building (top of funnel), and keeping in mind that the product is very visual, it made sense to utilize YouTube ads for this particular campaign. Operating on a shoe-string budget, we took advantage of YouTube’s built-in production studio to develop a short 15-second ad that showcased our product and emphasized our new messaging.
Results
In just 3-weeks, we began to see traction. At almost 28,000 impressions, the YouTube campaign alone generated more impressions than our five search campaigns combined. It had a 55% interaction rate (meaning 55% who saw the ad, watched the ad). Most importantly, its CPM was impressive. At just $7.66 CPM, this tactic was clearly one of the best ways to quickly and affordably drive relevant impressions on the ads. That’s compared to $30 to $110 on the Search side. Fifteen total clicks on the limited $215 budget also led to the Contact Us page for potential sales opportunities.
