As with most of our PPC clients, Performance Wire and Cable, which offers a variety of different wires, had a goal to drive revenue. The key is to target qualified prospects, promote top-selling products and make it easy for those customers to convert.
To accomplish this goal, we put extensive keyword research into each campaign. Since Performance doesn’t have the budget that its national competitors boast, selecting affordable keywords with high search volumes allowed our program to succeed.
By working with the client, conducting competitive research, and diving into analytics, we were able to determine which products were best suited for our pay-per-click campaigns.
In addition, we made sure the user experience on-site was flawless. Our development team added custom, easy-to-use forms and also made the entire site mobile responsive!
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