Skip to content

Site-Seeker - Digital Marketing Since 2003.

  • Our Partners
    • Material Handling
    • Manufacturing
    • Heavy Equipment
    • Brewery
    • Food and Beverage
    • Public Adjusters
    • Local
    • Healthcare
  • Solutions
    • Site-Insights
    • Web Development
    • Digital Advertising
    • Web Optimization (SEO)
    • Photo & Video
    • Social Media & Content
    • Email & Automation
    • Analytics & Reporting
    • Buyer Personas
    • Speaking & Training
  • Case Studies
  • Our People
    • Careers
  • Contact Us

Today’s 21 Most Important Marketing Tactics

Tom Armitage

Senior Digital Marketing Team Lead

I can’t believe it’s been six years.

In August 2014, I prepared a blog post on “99 Marketing Tactics That Every Marketer Should Know.”

I spent a good amount of time in those days preaching the message about the importance of integrated programs. In other words, stop putting your eggs in only one basket and thinking it’s going to warrant results. 

We know customer behavior isn’t linear – even in 2014 – and it takes multiple touchpoints – across multiple media – to make a sale.

But maybe I went too far.

Maybe when I talked about 99 marketing tactics, I gave off the impression that businesses should spread themselves out across enough channels to improve the likelihood of being found. That’s not what I meant.

Now, I have a new motto.

Stop wasting time on tactics that don’t matter.

Instead of 99 tactics, I’m going to only focus on the 21 that matter. 

I’ve taken my original list and make tweaks based on today’s digital landscape.

Here’s my new and improved ebook of “21 Tactics That Every Marketer Should Know” for you to review as you create your plan.

My list of Marketing Tactics includes:

  1. Brand Development
  2. Buyer Personas
  3. Websites
  4. Cause Marketing
  5. Couponing and Discounts
  6. Live Chat
  7. Direct Mail
  8. E-commerce
  9. Email Marketing
  10. Local Optimization
  11. SMS
  12. Digital Ads
  13. Remarketing
  14. Influencer Marketing
  15. Social Media Ads
  16. Crisis Communication and Media Training
  17. Corporate Culture Improvements
  18. UX (User Experience)
  19. Content Marketing
  20. Loyalty Programs
  21. Reporting and Analysis

If you have any questions on the included tactics, please contact us.

digital marketing solutions

Our Industries

  • Material Handling
  • Manufacturing
  • Heavy Equipment
  • Brewery
  • Food and Beverage
  • Public Adjusters
  • Local
  • Healthcare

Case Studies

  • CoreLife Challenge
  • Local SEO
  • PAR PPC
  • Excel Dryer FAQs
  • LiveChat
  • Total Clean
  • View All Case Studies

Resources

  • Our Partners
  • Solutions
  • Case Studies
  • Our People
  • Blog
  • Careers
  •   Connect

    (315) 732-9281
  • Email Us

    [email protected]
  •    Visit Us

    Site-Seeker, Inc.
    287 Genesee St.
    Utica, NY 13501

© 2003-2023 Site-Seeker, Inc. All Rights Reserved

Site-Seeker
  • Our Partners
    • Material Handling
    • Manufacturing
    • Heavy Equipment
    • Brewery
    • Food and Beverage
    • Public Adjusters
    • Local
    • Healthcare
  • Solutions
    • Site-Insights
    • Web Development
    • Digital Advertising
    • Web Optimization (SEO)
    • Photo & Video
    • Social Media & Content
    • Email & Automation
    • Analytics & Reporting
    • Buyer Personas
    • Speaking & Training
  • Case Studies
  • Our People
    • Careers
  • Contact Us