Email Marketing
Some call email the “largest social media site” in the world. That’s because there are more than double the amount of web users with an email address than a Facebook account. Email marketing, or marketing automation, is a tool that allows you to develop deep connections with your consumers by providing valuable, quality content directly to their inboxes. From the first interaction to the final sale, email can help you nurture relationships with your buyers every stage of the way.
With email having the potential of a 38:1 ROI get started today with:
- Email Marketing and Lead Nurturing Strategy
- Email Marketing and Lead Nurturing Management
- Email and Landing Page Design and Development
- List Management
- Email and Lead Nurturing Analysis and Reporting
Email Marketing, Marketing Automation & Lead Nurturing Solutions
Basic Email Marketing
This is a basic, 12-month email marketing program. The intention of the program is to leverage your database and feature ongoing, consistent communication with past, current, or future customers. This effort includes the takeover or installation of a new basic email marketing account, design of an email template, unsubscribe feature set-up, database validation, upload and management, and integration with form software. This solution includes up to 12 emails distributed over the course of a 12-month period (with no automation or drips included). You, the client, will be responsible for the written and visual content used in the emails. Content writing is available but would be billed separately.
Marketing Automation & Lead Nurturing - Tier 1 Solution: Clean-Up and Audit
This program follows a clean-up and audit approach. Many businesses like yours have worked with past partners to build out automated campaigns and automated rules, or have attempted to do this on their own. Either way, this can get messy, complicated, and become an outdated ecosystem that needs correcting and updating. This two-month effort goes through each area within the marketing automation tools, where Site-Seeker will purge, delete, correct, revise or update all the different areas based upon the ongoing automation and nurture strategy that’s built ahead of time. You will regain the reins from there and will be responsible, thereafter, for ongoing work and maintenance of your program.
✔ Access, set-up | ✔ Forms |
✔ Audit, strategy, timeline | ✔ CRM mapping, testing |
✔ Email preferences | Strategy, campaign mapping |
✔ Custom fields, integrations | Building custom landing pages |
✔ Default lead score | Writing, building emails |
✔ Automation rules | Campaign workflows, drips, rules |
✔ Lists | Ongoing support, optimization |
Marketing Automation & Lead Nurturing - Tier 2 Solution: 2 Campaigns
After completing the clean-up and audit phase, a strategy will be developed specifically for each of your 2 planned campaigns. This effort includes campaign execution over the remaining months of the contract. There will be efforts tied to the development and writing of landing pages. We will design, write, build, and schedule out each of the emails tied to the campaigns. Site-Seeker will also set all automation rules and actions as it relates to the emails within the campaign. This includes drips, workflows and triggers, list segmentation/organization, and tracking. Finally, there will be monthly monitoring of the campaigns with any optimization that is needed to improve the results of the program.
✔ Access, set-up | ✔ Forms |
✔ Audit, strategy, timeline | ✔ CRM mapping, testing |
✔ Email preferences | ✔ Strategy, campaign mapping |
✔ Custom fields, integrations | ✔ Building custom landing pages |
✔ Default lead score | ✔ Writing, building emails |
✔ Automation rules | ✔ Campaign workflows, drips, rules |
✔ Lists | ✔ Ongoing support, optimization |
Marketing Automation & Lead Nurturing - Tier 3 Solution: 5 Campaigns
After completing the clean-up and audit phase, a strategy will be developed specifically for each of your 5 planned campaigns. This effort includes campaign execution over the remaining months of the contract. There will be efforts tied to the development and writing of landing pages. We will design, write, build, and schedule out each of the emails tied to the campaigns. Site-Seeker will also set all automation rules and actions as it relates to the emails within the campaign. This includes drips, workflows and triggers, list segmentation/organization, and tracking. Finally, there will be monthly monitoring of the campaigns with any optimization that is needed to improve the results of the program.
✔ Access, set-up | ✔ Forms |
✔ Audit, strategy, timeline | ✔ CRM mapping, testing |
✔ Email preferences | ✔ Strategy, campaign mapping |
✔ Custom fields, integrations | ✔ Building custom landing pages |
✔ Default lead score | ✔ Writing, building emails |
✔ Automation rules | ✔ Campaign workflows, drips, rules |
✔ Lists | ✔ Ongoing support, optimization |
Marketing Automation & Lead Nurturing - Tier 4 Solution: 10 Campaigns
After completing the clean-up and audit phase, a strategy will be developed specifically for each of your 10 planned campaigns. This effort includes campaign execution over the remaining months of the contract. There will be efforts tied to the development and writing of landing pages. We will design, write, build, and schedule out each of the emails tied to the campaigns. Site-Seeker will also set all automation rules and actions as it relates to the emails within the campaign. This includes drips, workflows and triggers, list segmentation/organization, and tracking. Finally, there will be monthly monitoring of the campaigns with any optimization that is needed to improve the results of the program.
✔ Access, set-up | ✔ Forms |
✔ Audit, strategy, timeline | ✔ CRM mapping, testing |
✔ Email preferences | ✔ Strategy, campaign mapping |
✔ Custom fields, integrations | ✔ Building custom landing pages |
✔ Default lead score | ✔ Writing, building emails |
✔ Automation rules | ✔ Campaign workflows, drips, rules |
✔ Lists | ✔ Ongoing support, optimization |