Data is what helps us make every decision. It helps us be much more prescriptive in our recommendations and have a greater expectation of digital success. To arm us with the insight we need to make those decisions, we carry out A/B testing. In short, these are tests that help us determine which, out of two variables, is better. These variables could include ad copy, ad images, keywords, content length, etc.

By testing, we can drive marketing programs in the right direction as we head toward our goals. A/B testing can be conducted around digital efforts like ads, SEO, on-page content, form length or questions, or site navigation, or across greater business variables like payment method, price point, or promotional offers. 

• Problem identification
• Test and measurement set-up and implementation
• Summary report and recommendations