Creating an Online Community for Learning
In an effort to be thought-leaders in the health, wellness, and fitness fields, CoreLife Eatery hosts CoreLife Lessons each month – free lectures led by industry experts who speak on a variety of subjects to educate local community members.
With a lecture hall located at only one of its stores (Vestal, NY), CoreLife Eatery wanted to share the valuable information that is presented during these events with its customers across the country.
Site-Seeker’s answer was to broadcast each CoreLife Lesson through YouTube’s live streaming service, which would allow individuals nationwide to not only watch the presentation, but also respond in real-time with questions and comments that can be answered by the speaker. Once the stream concludes, the video could also be archived and added to CoreLife’s library of videos.
In addition to monitoring each livestream, Site-Seeker uses email and social media marketing to drive more viewers to the live broadcasts. Thousands of users have signed-in to watch the live streams. Beyond metrics, the videos help to solidify the brand as a leader in the health and wellness space and strengthen the restaurant’s reputation as living out its mission of promoting active lifestyles.