One of the biggest business casualties of 2020 was the mass amounts of misinformation swirling around the wild, wild web. There were businesses with suspended operations, revised hours, new services like drive-thru, and adjustments to menus and pricing. The problem was: no one was communicating those updates to consumers. Local listings like Google My Business, Facebook, Yahoo, and Bing are the lifeblood of a local business’ online presence. It’s where customers search and find important information. Businesses must keep these listings up-to-date at all times. A tool like Yext provides efficiency to maintain these listings all in one place and help keep them accurate.

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Even really great B2B websites see conversion rates at only 3%. That means 97% of visitors are left unknown. A lead intelligence tool helps fill the gap and provide that data. Analytics tools like Google Analytics, Facebook Insights, or Hotjar are great. But the problem is, those software only show aggregate, anonymous data. Lead Intelligence tools – like Lead Forensics – detect companies visiting your website. It leans on a combination of website tracking, IP address information, and third-party data. In gathering this data, you can fill your sales pipeline much faster. And you can cross-sell more strategically, too.

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