CoreLife Eatery
CoreLife Challenge
Background
CoreLife Eatery is a growing fast-casual restaurant concept – with 60 stores and counting – focused on serving scratch-made, fresh meals. It claimed the top spot on Restaurant Business’ Future 50 list and earned #9 on Fast Casual’s list of the Top 100 Movers & Shakers.
Challenge
CoreLife Eatery wanted to create a lifestyle change program that helped participants, in just 21 days, adjust their eating choices, adopt new exercise habits, and put themselves on track for long-term success. The goal was for participants to use the 21 days to kickstart a new, permanent lifestyle. They wanted as many relevant participants as possible – with an expectation around 4,000.
Our Work
With help from endorsements by Tim Tebow and in-store signage, we lead digital efforts to create a robust online presence with a focus on activation. Through strategic and localized email marketing and a heavy emphasis placed on social media advertising, we drove sign-ups for the program and later encouraged daily participation. We leveraged video marketing and testimonials from past participants, and drip emails that featured health tips and promotional perks. We created a Facebook Group to create a community of enthusiasts, cheering each other on.
Results
There were a total of 20,914 program sign-ups, 2,060 who joined our private Facebook Community. We saw a 44.81% average email open rate with 8.95% average click-thru rate, compared to 13.82% and 4.53% industry averages, respectively. In a post-program survey, 92% said they would do the CoreLife Challenge again and 91% said they would recommend it to a friend.
