No Online Store? No Problem. Here’s How to Sell Gift Cards Digitally.

Supporting local businesses is more important than ever. Many people are eager to help their favorite shops, salons, and restaurants, but they need easy ways to do so. If you’re a local small business struggling with foot traffic, there’s a quick solution: sell gift cards online, even without an e-commerce site.

Sell Gift Cards on Social Media

Don’t let the lack of a website stop you. Use the power of social media to sell digital gift cards:

• Post about your offer on Facebook, Instagram, and Twitter.
• Ask customers to DM you the amount they’d like to purchase.
• Send them a PayPal or Venmo link to complete the transaction.
• Once payment is received, mail the gift card or email a digital version.

This method is simple, fast, and free, and keeps cash flowing to your business.

Promote Limited-Time Gift Card Deals

Give customers extra incentive with exclusive promotions:

• Buy a $50 gift card, get $60 in value
• Book 1 night, get the 2nd free (for lodging)
• Buy one haircut, get one free
• Buy a pedicure, get a manicure free

These types of deals are easy to promote and execute, no complicated rules or coupons needed. Just add the full promotional value to the card.

Offer Subscription-Style Packages

Create loyalty and upfront sales by bundling your services:

• 90 days of unlimited classes or services for one low price
• A prepaid bundle of visits (e.g., 5 yoga classes, 3 car washes, etc.)

Once customers try your service, they’re more likely to return long-term.

Pay It Forward with Charitable Giving

Let your community support you and others:

• Donate 10% of each gift card purchase to a local charity
• Let the buyer choose which nonprofit benefits
• Share the impact with a follow-up thank-you post or email

This builds goodwill and gives buyers an added reason to purchase.

Add a Personal Touch

Don’t underestimate the power of packaging:

• Include a handwritten thank-you note
• Use bright envelopes or branded stationery
• Include a friendly message:
  “Thank you for supporting our small business. We look forward to welcoming you back soon!”

A thoughtful delivery can prompt customers to share their experience on social media, bringing in more buyers.

Selling gift cards online doesn’t have to be complicated. Whether through social media, email, or direct message, small businesses can generate quick revenue and keep loyal customers engaged.

Need help getting started with online gift card sales? Reach out to us, our team is here to help you thrive.