Downtown Discussions

Join us for weekly marketing technology talks, every Wednesday throughout October at our new office in downtown Utica! We're located at 287 Genesee St.

Or, join virtually thanks to our sponsor, Northland Communications!

*Please note that our in-person capacity is limited to 10 guests per discussion, so act fast to guarantee your spot!

For Sales’ Sake, Let’s Fill That Pipeline Faster!

Wednesday, October 27 / 4 to 5 PM ET

Even really great B2B websites see conversion rates at only 3%. That means 97% of visitors are left unknown. A lead intelligence tool helps fill the gap and provide that data. Analytics tools like Google Analytics, Facebook Insights, or Hotjar are great. But the problem is, those software only show aggregate, anonymous data. Lead Intelligence tools – like Lead Forensics – detect companies visiting your website. It leans on a combination of website tracking, IP address information, and third-party data. In gathering this data, you can fill your sales pipeline much faster. And you can cross-sell more strategically, too.

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