101 Different Types of Content for Your Content Marketing Plan

Tom earned his master’s in IMC from WVU and his bachelor’s in public relations from Utica College of Syracuse University. He joined the Site-Seeker team in 2013 as an account manager.

We keep hearing it over and over again: “Content is King. Content is King!” And it’s true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction. But you have to provide some sort of value. Teach them something. Entertain them. Do something that makes it worth their while. That’s where you have the opportunity to tell them about your brand and what you can do for them.

I always encourage my clients to create boatloads of great content. That’s when they say: “Well, we already blog, so what more can we do?” Ahhh yes. I’m so glad you asked. Because in fact, there’s actually 100 more things you can do.

I’ve compiled a list of 101 things that can act as content on your website. Some are standalone, some work together, but most importantly, they can all be promoted on the social web and be used as resources to drive your target audience to your website. Content will help attract traffic, accumulate more social shares, improve SEO efforts, and more. Your end goal is to leverage these types of materials so you can do a better job at educating or entertaining your audience to sell your products or services, strengthen your brand, or both.

Are you ready? Here we go:

  • A/B testing and results
  • Affiliations and partners
  • Aggregation of articles
  • Animated gifs
  • Associations and memberships
  • Audio recordings
  • Background and experience info
  • Blog posts
  • Book summaries
  • Brochures
  • Cartoons
  • Case studies
  • Certifications
  • Charts
  • Cheat sheets
  • Comics
  • Comments
  • Commercials
  • Comparisons
  • Contests
  • Creative stories
  • Custom software
  • Customer reviews
  • Data and statistics
  • E-books
  • Ratings
  • Email newsletters
  • Embedded tweets
  • Event information
  • FAQs
  • Files and spreadsheets
  • Flyers
  • Free guides
  • Full videos
  • Giveaways
  • Graphs
  • Guest posts
  • History
  • How-to guides
  • Illustrations
  • Infographics
  • Interviews
  • Lists
  • Live chats
  • Live streaming video
  • Maps
  • Media mentions
  • Memes
  • Micoblog posts
  • Micro-videos
  • Mind maps
  • Research or synthesized information
  • Mobile apps
  • Music videos
  • News
  • News releases
  • Newsjacking write-ups
  • Newsletters
  • Online games
  • Personal bios
  • Photo galleries
  • Photos
  • Pin boards
  • Plugins
  • Podcasts
  • Polls
  • Portfolio pieces
  • PowerPoints or SlideShare presentations
  • Predictions
  • Pricing
  • Pricing sheets
  • Product demos
  • Product or service information
  • PSAs or video PSAs
  • Q&As
  • Questionnaires
  • Quizzes
  • Quotes and Inspirational messages
  • Resource pages
  • Results of polls, surveys and questionnaires
  • Reviews
  • ROI calculators
  • Sales sheets
  • Screencasts
  • Screenshots
  • Site tour videos
  • Software reviews
  • Specification or data sheets
  • Stupid, fake and funny images and captions
  • Surveys
  • Templates
  • Testimonials
  • Timelines
  • “To do” and “what not to do” articles
  • Twitter chats
  • User-generated content
  • Vlogs
  • Webinars
  • White papers
  • Wikis
  • Worksheets

Remember. Entertain > educate > persuade > convert. That’s your goal. All of the content above can be included in your content marketing plan to do a better job at building your online presence and boosting your traffic. So next time you’re in a conversation about content marketing, or if you are developing your content calendar, you should no longer struggle to come up with ways your company can start leveraging this tactic. Select one or more from the ideas above! Good luck!