101 Different Types of Content for Your Content Marketing Plan Tom Armitage Senior Digital Marketing Team Lead We keep hearing it over and over again: “Content is King. Content is King!” And it’s true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction. But you have to provide some sort of value. Teach them something. Entertain them. Do something that makes it worth their while. That’s where you have the opportunity to tell them about your brand and what you can do for them.I always encourage my clients to create boatloads of great content. That’s when they say: “Well, we already blog, so what more can we do?” Ahhh yes. I’m so glad you asked. Because in fact, there’s actually 100 more things you can do.I’ve compiled a list of 101 things that can act as content on your website.Some are standalone, some work together, but most importantly, they can all be promoted on the social web and be used as resources to drive your target audience to your website. Content will help attract traffic, accumulate more social shares, improve SEO efforts, and more. Your end goal is to leverage these types of materials so you can do a better job at educating or entertaining your audience to sell your products or services, strengthen your brand, or both.Are you ready? Here we go:A/B testing and resultsAffiliations and partnersAggregation of articlesAnimated gifsAssociations and membershipsAudio recordingsBackground and experience infoBlog postsBook summariesBrochuresCartoonsCase studiesCertificationsChartsCheat sheetsComicsCommentsCommercialsComparisonsContestsCreative storiesCustom softwareCustomer reviewsData and statisticsE-booksRatingsEmail newslettersEmbedded tweetsEvent informationFAQsFiles and spreadsheetsFlyersFree guidesFull videosGiveawaysGraphsGuest postsHistoryHow-to guidesIllustrationsInfographicsInterviewsListsLive chatsLive streaming videoMapsMedia mentionsMemesMicoblog postsMicro-videosMind mapsResearch or synthesized informationMobile appsMusic videosNewsNews releasesNewsjacking write-upsNewslettersOnline gamesPersonal biosPhoto galleriesPhotosPin boardsPluginsPodcastsPollsPortfolio piecesPowerPoints or SlideShare presentationsPredictionsPricingPricing sheetsProduct demosProduct or service informationPSAs or video PSAsQ&AsQuestionnairesQuizzesQuotes and Inspirational messagesResource pagesResults of polls, surveys and questionnairesReviewsROI calculatorsSales sheetsScreencastsScreenshotsSite tour videosSoftware reviewsSpecification or data sheetsStupid, fake and funny images and captionsSurveysTemplatesTestimonialsTimelines“To do” and “what not to do” articlesTwitter chatsUser-generated contentVlogsWebinarsWhite papersWikisWorksheetsRememberEntertain > educate > persuade > convert. That’s your goal. All of the content above can be included in your content marketing plan to do a better job at building your online presence and boosting your traffic. So next time you’re in a conversation about content marketing, or if you are developing your content calendar, you should no longer struggle to come up with ways your company can start leveraging this tactic. Select one or more from the ideas above! Good luck!