Video Marketing is More Important Than You Think

Trey comes from a writing and PR background. He uses those skills every day when it comes to writing content for websites, social media, emails and more.

Admit it, you’ve gone on YouTube to watch one or two video clips and before you know it; it’s 3 AM and you have to wake up in three hours. We’ve all done it.

But why?

There’s a common saying about videos:

“If a picture is worth a thousand words then a video is worth a million.”

While that statement is difficult to prove, the following are simple facts and stats that show the importance of video marketing.

  • Landing pages that include a video see conversions increase by 82%
  • Video has shown to increase email click-through rates by 200-300%
  • Facebook users consume over 100 MILLION hours of video daily
  • 4x as many consumers would rather watch a video about a product or company than read about the same topic
  • Companies with video content see 41% more traffic compared to those who lack video
  • Snapchat boasts more than 100 million users
 

The top video is a video we created specifically for one of our client’s social media campaigns. CoreLife Eatery saw tremendous engagements and responses, totaling over 140,000 views, over 4,000 “likes,” 675 comments and 530 shares in just a 5-day period! And that was just ONE video on Facebook! They saw similar results with the other five we created for them, too!

That video not your type of thing? We also produce sit-down, interview style videos to get your point across in a more direct manner. The 2nd video above details something we put together for one of our own marketing campaigns. By including this video in the email, we saw open rates over 40%, which is more than double the industry average of 18-20%! These work well for customer testimonials and are frequently used in the B2B environment.  

I have to say that I’m pretty impressed with the capabilities of our team. Not only are they very talented, they maximize the use of state-of-the-art equipment to capture that really cool shot. Here’s one of my favorites. We used a gyro-stabilized drone to shoot this fly over of a CoreLife restaurant.

Shooting and editing the videos is not enough, though. Like any other digital marketing strategy, video marketing and production must be specifically tailored to your target audience and woven throughout your campaign. The length, background music, tone of voice and more all come into play depending which customer persona you’re trying to reach.

Video SEO – or optimizing your video – plays a crucial part for search networks. To be found, your video must be optimized.

Content distribution is another piece of the puzzle. Where are your target consumers? Will they see your video on social media? Or are they more likely to read an email? Our customer persona process helps hone your message and more effectively deliver the video to the online platform most visited by your prospects.

In the end, isn’t that what really matters? Your entire business strategy – not just marketing – intends to give your customers what they want. Video marketing is no different. Creating easily digestible video content that is targeted for your specific customers leads to more engagement. Not only that, but they’re likely to share your video with others in the industry, leading more and more leads and potential customers back to you!