Image SEO for Utica, NY

Brian Bluff co-founded Site-Seeker with his brother Eddie in 2003. He received his degree in micro-electric engineering from RIT and later served in the United States Navy.

Image SEO is an interesting subject. To understand better how it works, I looked at the Google Image results for the term “Utica, NY”.

I’ve copied the top six images for the term Utica, NY below. Additionally, for each of the images, I’ve listed the following attributes below the corresponding image :

  • Image address (file name)
  • URL of the page that the image appeared on
  • Title of the page
  • H1 tag
  • Alt tag of the image
  • Occurrences of the term Utica, NY and Utica

Conclusions: Utica, NY Image SEO

Similar to SEO of textual content, image SEO is influenced by the content that surrounds it. A high keyword density appears to help Google understand the subject of the image. In fact it wouldn’t be a big leap to say that keyword stuffing helped these images rank. That said, only one of the pages ranked in the top 100 for the term Utica, NY. So while keyword stuffing might help the image rank, it does not help the page rank.

I expected that every one of the images would have a alt text containing the term Utica, but was surprised to find that two of the images ranked without using Utica in its alt text. Title and H tags, like keyword density did help the images rank.

Here is a summary of what I found.

  • Image adress (file name): only one of the six contained the term Utica.
  • URL of the page: two of the six pages had URLs that contained the term Utica. These were actually the same page.
  • Title tag:  four of the six page titles contained the term Utica.
  • H1 Tag: four of six of the pages had H1 tags with containing the term Utica.
  • Alt tag: four of six of the images had alt tags that contained the term Utica.
  • Keyword density: Three of the six pages used the word Utica more than 100 times. The lowest number of times a page used the term Utica was 14 times.

Utica, NY Image SEO – The so what.

Certain businesses like car dealerships rely on traffic from search terms containing geographic modifiers to drive leads – Chevy Utica, NY for example. However, local search results (Google Places) and pay per click ads dominate in this space and in my opinion clutter the SERPs. Likewise, the organic results are quite competitive.

In Utica, NY the dominate car dealer is the Carbone network of dealerships. See Chevy Utica, NY on www.carbonegm.com, yet despite their Honda, Ford, BMW, Chevy, Buick, Cadilac, GMC, Nissan, Subaru, Jeep, Chrysler, Dodge, and Hyundai dealerships in Utica, NY; their sites compete head to head with much smaler dealerships and in some cases, they are outranked.

It does not appear that Google’s recent preference for big brands has not made it’s way the smaller regional businesses. If it had, the Carbone sites would take up the entire first page.

Optimizing images could potentially land one of your images in a Google OneBox, thus pushing a competitor down and driving a bit of traffic to your site. And that is a very good thing…

The Data – Utica, NY Image SEO

Rank 1

Image Address: bfm16782.gif

URL of page: http://www.city-data.com/city/Utica-New-York.html

Title of page:  Utica, New York (NY) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news, sex offenders

H1: Utica, New York

Alt:  Utica, New York map

Occurrences of Utica: more than 100

Occurrences of Utica, NY: 52

 

Rank 2

Image Address: cm493.png

URL of page: http://www.city-data.com/city/Utica-New-York.html

Title of page: Utica, New York (NY) profile: population, maps, real estate, averages, homes, statistics, relocation, travel, jobs, hospitals, schools, crime, moving, houses, news, sex offenders

H1: Utica, New York

Alt: Utica, NY map

Occurrences of Utica: more than 100

Occurrences of Utica, NY: 52

 

Central New York needs SEO – SEO Report Card – FREE

Rank 3

Image address: nysmap1.gif

URL of page: http://www.utica.edu/instadvance/marketingcomm/campus/findus.cfm

Title of page: How to Find Us

H1: none (H2 is How to find us.)

Alt:  New York State

Occurrences of Utica: 43

Occurrences of Utica, NY: 2

 

Rank 4

Image address: cfiles613.jpg

URL of page: http://www.city-data.com/picfilesc/picc613.php

Title of page: Utica, NY : View of Utica from top of Val Bialas ski area in the Fall photo, picture, image (New York) at city-data.com

H1: Profile for Utica, New York, NY

Alt: Utica postcard post card – Genesee Street looking north, Utica, NY

Occurrences of Utica: 16

Occurrences of Utica, NY: 8

 

Rank 5

Image address: Utica-NewYork-01_small.jpg

URL of page: http://www.whitworthfamily.org/woolworthnewyork.htm

Title of page: Woolsworth Post Cards

H1: none

Alt: none

Occurrences of Utica: 15

Occurrences of Utica, NY: 1

 

Rank 6

Image address: ny_utica04.jpg

URL of Page: http://www.epodunk.com/cgi-bin/genInfo.php?locIndex=1828

Title of page: Utica, New York City Information – ePodunk

H1: Profile for Utica, New York, NY

Alt:  Utica postcard post card – Genesee Street looking north, Utica, NY

Occurrences of Utica: more than 100

Occurrences of Utica, NY: 5