101 Different Types of Content for Your Content Marketing Plan

Tom earned his master’s in IMC from WVU and his bachelor’s in public relations from Utica College of Syracuse University. He joined the Site-Seeker team in 2013 as an account manager.

We keep hearing it over and over again: “Content is King. Content is King!” And it’s true. Content is the single best way to drive people to your website today. Various types of content, strategically connected to your brand, can work wonders in capturing the attention of consumers and leading them in your direction.Content Marketing But you have to provide some sort of value. Teach them something. Entertain them. Do something that makes it worth their while. That’s where you have the opportunity to tell them about your brand and what you can do for them.

I always encourage my clients to create boatloads of great content. That’s when they say: “Well, we already blog, so what more can we do?” Ahhh yes. I’m so glad you asked. Because in fact, there’s actually 100 more things you can do.

I’ve compiled a list of 101 things that can act as content on your website. Some are standalone, some work together, but most importantly, they can all be promoted on the social web and be used as resources to drive your target audience to your website. Content will help attract traffic, accumulate more social shares, improve SEO efforts, and more. Your end goal is to leverage these types of materials so you can do a better job at educating or entertaining your audience to sell your products or services, strengthen your brand, or both.

Are you ready? Here we go:

  1. A/B testing and results
  2. Affiliations and partners
  3. Aggregation of articles
  4. Animated gifs
  5. Associations and memberships
  6. Audio recordings
  7. Background and experience info
  8. Blog posts
  9. Book summaries
  10. Brochures
  11. Cartoons
  12. Case studies
  13. Certifications
  14. Charts
  15. Cheat sheets
  16. Comics
  17. Comments
  18. Commercials
  19. Comparisons
  20. Contests
  21. Creative stories
  22. Custom software
  23. Customer reviews
  24. Data and statistics
  25. E-books
  26. Email newsletters
  27. Embedded tweets
  28. Event information
  29. FAQs
  30. Files and spreadsheets
  31. Flyers
  32. Free guides
  33. Full videos
  34. Giveaways
  35. Graphs
  36. Guest posts
  37. History
  38. How-to guides
  39. Illustrations
  40. Infographics
  41. Interviews
  42. Lists
  43. Live chats
  44. Live streaming video
  45. Maps
  46. Media mentions
  47. Memes
  48. Micoblog posts
  49. Micro-videos
  50. Mind maps
  51. Mobile apps
  52. Music videos
  53. News
  54. News releases
  55. Newsjacking write-ups
  56. Newsletters
  57. Online games
  58. Personal bios
  59. Photo galleries
  60. Photos
  61. Pin boards
  62. Plugins
  63. Podcasts
  64. Polls
  65. Portfolio pieces
  66. PowerPoints or SlideShare presentations
  67. Predictions
  68. Pricing
  69. Pricing sheets
  70. Product demos
  71. Product or service information
  72. PSAs or video PSAs
  73. Q&As
  74. Questionnaires
  75. Quizzes
  76. Quotes and Inspirational messages
  77. Ratings
  78. Research or synthesized information
  79. Resource pages
  80. Results of polls, surveys and questionnaires
  81. Reviews
  82. ROI calculators
  83. Sales sheets
  84. Screencasts
  85. Screenshots
  86. Site tour videos
  87. Software reviews
  88. Specification or data sheets
  89. Stupid, fake and funny images and captions
  90. Surveys
  91. Templates
  92. Testimonials
  93. Timelines
  94. “To do” and “what not to do” articles
  95. Twitter chats
  96. User-generated content
  97. Vlogs
  98. Webinars
  99. White papers
  100. Wikis
  101. Worksheets

Remember. Entertain > educate > persuade > convert. That’s your goal. All of the content above can be included in your content marketing plan to do a better job at building your online presence and boosting your traffic. So next time you’re in a conversation about content marketing, or if you are developing your content calendar, you should no longer struggle to come up with ways your company can start leveraging this tactic. Select one or more from the ideas above! Good luck!