SEO/Site Optimization - Site-Seeker, Inc.

Google AI 2025: Everything You Need to Know About the Latest Features

Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

In a previous article, we explored “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Now, it’s time to zoom in on Google’s rapidly evolving ecosystem. In 2025, Google continues to push boundaries with AI innovations that are reshaping how we interact with Search, Ads, YouTube, and more. From smarter summaries to AI-powered […]

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How to Generate High-Quality Leads Online: 3 Proven Strategies

Lead Generation Marketing, Digital Advertising, SEO/Site Optimization, Social Media Marketing

We all want to generate quality leads, especially the right leads. Because without them, there’s no pipeline, no sales, and no growth. But let’s face it: digital marketing can feel overwhelming. Between the ever-changing algorithms, complex tools, and conflicting advice, it’s easy to get stuck or spend time on tactics that don’t work for your

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Beyond E-E-A-T: Understanding Google’s Update for Human-Centric Content

Content Creation & Strategy, Data & Analytics/Reporting, Digital Marketing, SEO/Site Optimization

Google’s 2024 update has introduced a seismic shift in how the search engine evaluates and prioritizes content, enriching the E-E-A-T framework to a more rigorous system that emphasizes originality and human authorship. This evolution represents not just an algorithm update but a redefinition of what it means to be a credible and authoritative source on

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3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals

Content Creation & Strategy, Digital Advertising, Digital Marketing, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking ChatGPT or VR. Sales and marketing teams are finally finding ways to become better aligned and work more closely together. It’s

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What Businesses Need to Know About Local SEO (and How to Build A Better Digital Presence)

ABM/Marketing Strategy, Digital Marketing, SEO/Site Optimization

If your business has a physical storefront, there’s a huge opportunity to get in front of more buyers by leveraging your digital presence and properties. You’ve probably noticed that Google’s algorithm and its approach to search have changed dramatically over the years. It’s gotten smarter and a lot more sophisticated. For local businesses, that means

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Hooked On Marketing: How To Drive More Qualified Leads Through SEO

Digital Marketing, Lead Generation Marketing, SEO/Site Optimization

81% of users search for information online before making a purchase. This means – no matter what your business offers – your target audience is searching online for a solution like yours. Don’t you want to be the one they find? Then you need to embrace search engine optimization (SEO). In this article, we’ll look

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3 Social Media Trends to Enhance Your Brewery’s Content

Digital Marketing, ABM/Marketing Strategy, Content Creation & Strategy, Digital Advertising, Email Marketing Campaigns & Automation, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do? You reach for your phone and google “breweries near me.” Instinctively, you’re going to click on each brewery that pops up, scroll through each one,

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Cookies, Privacy, & Compliance: What Every Marketer Needs to Know

Web Design & Development, Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user

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How Brewers Can Turn Website Visits Into Sales through eCommerce

Web Design & Development, Digital Advertising, Digital Marketing, SEO/Site Optimization

Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct

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Search Engine Marketing Competitive Analysis – Buying A Forklift

SEO/Site Optimization

Contrary to the normal first reaction, your search engine marketing competition will often not be the same companies that you sell against day-to-day. Rather your search engine competitors are those sites, images, videos, ads, and news stories that appear above you or next to you (your web content) on a search engine when prospects search

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