When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user […]
Cookies, Privacy, & Compliance: What Every Marketer Needs to Know Read More »
Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct
How Brewers Can Turn Website Visits Into Sales through eCommerce Read More »
Contrary to the normal first reaction, your search engine marketing competition will often not be the same companies that you sell against day-to-day. Rather your search engine competitors are those sites, images, videos, ads, and news stories that appear above you or next to you (your web content) on a search engine when prospects search
Search Engine Marketing Competitive Analysis – Buying A Forklift Read More »
I recently obtained my Google Analytics certification and I am now on the path to an AdWords certification. I’ve taken courses in college on these topics and I work with these platforms daily at Site-Seeker. That said, you might ask me why I would want to become certified. There are a slew of benefits, but
5 Reasons You Should be Google Certified Read More »
The first part of understanding your site’s indexing is to have a baseline. This typically will be your XML site map, but what happens when you see something you don’t expect. How few are too few pages in the search engine? We won’t cover how to create site maps or how to get them index
Google vs Yahoo vs Bing and Normal Indexing Read More »
