74% of brands who use Google Ads say it’s a huge revenue driver for their businesses. But that doesn’t mean the #1 advertising channel in the world still doesn’t intimidate or confuse many users. Here’s a question – how many times do you Google something before making a purchase? And how many times do you […]
Hooked On Marketing: How To Build A Google Ads Strategy Read More »
81% of users search for information online before making a purchase. This means – no matter what your business offers – your target audience is searching online for a solution like yours. Don’t you want to be the one they find? Then you need to embrace search engine optimization (SEO). In this article, we’ll look
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Introduction I read a comment on LinkedIn the other day. It said, “Personalization and being personal are not the same thing.” That stuck with me. And I’ve been thinking about it ever since. Here’s what I believe it means. Personalization is about the tools and technologies that allow you to make messages feel more personal.
How (and Why) to Build A Personalized Sales and Marketing Program Read More »
First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do? You reach for your phone and google “breweries near me.” Instinctively, you’re going to click on each brewery that pops up, scroll through each one,
3 Social Media Trends to Enhance Your Brewery’s Content Read More »
When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user
Cookies, Privacy, & Compliance: What Every Marketer Needs to Know Read More »
Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct
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A few years ago, “Big Data” was one of the top queries in Google search. The funny thing is, most people understood what big data was, but didn’t do anything about it. It’s time B2B companies start leaning on both primary and third-party data to better understand who’s interested in them and get more proactive
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I recently did an interview with one of our local news stations on influencer marketing and what consumers need to know. It got me thinking. Influencer marketing is already a very popular tactic among large brands – and it’s continuing to grow. According to Marketing Land, brands are projected to spend $101 billion on influencer
Why Influencer Marketing is Important and How SMBs Can Get Started Today Read More »
Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III (which mandates accessibility for private businesses) have steadily increased over the past several years. In 2023 alone, there were over 4,600 federal lawsuits filed in
Let’s look at the most obvious expense to start. An internal hire will require a salary while an agency will have a contract. The cost of that salary depends on a few things, such as the position you’re looking for, where your business is located, and more. Title Average Salary Digital Marketing Assistant $47,508 Account
Why Working With A Marketing Agency Is More Affordable Than You Think Read More »
