Digital Marketing

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How Customer Journey Analytics and A Multichannel Marketing Strategy Go Hand-In-Hand

Digital Marketing, Data & Analytics/Reporting

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the two. This may sound complicated, but when aligned effectively, a customer journey and multi-channel marketing can create a seamless and engaging customer experience, leading to […]

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Hooked On Marketing: How To Build A Google Ads Strategy

Digital Marketing, Digital Advertising, Lead Generation Marketing

Did you know that 74% of brands using Google Ads say it’s a significant revenue driver? Despite that, the world’s #1 advertising platform still feels intimidating to many businesses. Think about your own buying habits. How often do you Google something before making a purchase? And how frequently do you click the very first result?

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Hooked On Marketing: How To Drive More Qualified Leads Through SEO

Digital Marketing, Lead Generation Marketing, SEO/Site Optimization

Did you know that 81% of people search online before making a purchase? That means no matter what you sell—whether it’s software, industrial equipment, or sneakers—your buyers are already out there searching for a solution like yours. The real question: are they finding you… or your competitors? That’s where search engine optimization (SEO) comes in.

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How (and Why) to Build A Personalized Sales and Marketing Program

Digital Marketing, Digital Advertising, Lead Generation Marketing

Introduction I read a comment on LinkedIn the other day.  It said, “Personalization and being personal are not the same thing.”  That stuck with me. And I’ve been thinking about it ever since.  Here’s what I believe it means. Personalization is about the tools and technologies that allow you to make messages feel more personal. 

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3 Social Media Trends to Enhance Your Brewery’s Content

3 Social Media Trends to Enhance Your Brewery’s Content

Digital Marketing, ABM/Marketing Strategy, Content Creation & Strategy, Digital Advertising, Email Marketing Campaigns & Automation, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends.  What’s the first thing you do? You reach for your phone and google “breweries near me.”  Instinctively, you’re going to click on each brewery that pops up, scroll through each one,

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Cookies, Privacy, & Compliance: What Every Marketer Needs to Know

Web Design & Development, Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user

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How Brewers Can Turn Website Visits Into Sales through eCommerce

Web Design & Development, Digital Advertising, Digital Marketing, SEO/Site Optimization

Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware.  More than 20 million sites offer the direct

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Influencer Marketing: What’s New, What Works, and How to Get Started

ABM/Marketing Strategy, Digital Marketing, Social Media Marketing

Background Influencer marketing isn’t a brand-new idea. For more than a decade, companies have been partnering with everyday people who have a loyal following online. In the early days, this often meant live-tweeting events or writing sponsored blog posts. Today, it has evolved into a multi-billion-dollar industry spanning TikTok, Instagram, YouTube, podcasts, and even niche

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ADA Compliant Websites Are Tough. Here Are Some Things You Need to Know About Building An Accessible Website

Content Creation & Strategy, ABM/Marketing Strategy, Digital Marketing, Lead Generation Marketing, Web Design & Development

Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III (which mandates accessibility for private businesses) have steadily increased over the past several years. In 2023 alone, there were over 4,600 federal lawsuits filed in

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