Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences with real-time video content. Traditional TV viewership has declined 44% since 2012 as a result of the popularity of online video content, according to ZDNet. […]
Choosing the Right Live Streaming Video Platform for Your Business Read More »
Or at least not scientifically enough. Does this story sound familiar? You hired a marketing company to run ads or even started running an advertising campaign yourself on Google AdWords or Facebook Ads Manager. Your website is getting more traffic but your sales are only increasing marginally. You increase the budget to get more clicks but the
CRO: The Most Impactful Marketing Activity You’re Not Doing Read More »
Marketing is a crucial part of every business and has been around as long as people have had goods to sell. Henry Ford once said “A man who stops advertising to save money is like a man who stops a clock to save time.” The only thing different today compared to when Henry Ford was
Does Your B2B Integrated Marketing Work? Read More »
There are thousands of articles out there on the best digital marketing tactics. How do you decide which ones make the most sense for your material handling company? It’s a big undertaking. I’ll let you in on a little secret, too. Some of them – heck, maybe most of them – would fail you. And
Low-Cost, High-Value Marketing Ideas for Material Handlers Read More »
Companies are investing billions into cause marketing strategies, and industry leaders have devoted unprecedented resources to building brand recognition, loyalty, and trust. Why? Efforts that create an emotional connection between a product, service, or brand and a meaningful cause can influence buying decisions—sometimes indirectly—and lead to long-term profitability. What Is Cause Marketing? Also known as
The Power of Cause Marketing: Building Brand Loyalty Through Purpose Read More »
I recently obtained my Google Analytics certification and I am now on the path to an AdWords certification. I’ve taken courses in college on these topics and I work with these platforms daily at Site-Seeker. That said, you might ask me why I would want to become certified. There are a slew of benefits, but
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