Welcome to the #DigitalSlice

Is Email Marketing Cost Effective?

Today’s marketing world demands that every marketing channel prove its worth in the data-driven realm. Businesses demand verifiable results, and marketing strategies need to justify their existence. Search engine optimization…

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  • Digital Marketing, Email Marketing Campaigns & Automation

From Silos to Synergy: How CRMs Bridge the Gap Between Sales and Marketing (and Why It Matters More Than You Think)

CRMs are Important for Your Business Imagine a scene straight out of an office comedy: the marketing team, armed with dazzling brochures and catchy slogans, throws leads over the wall…

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  • Digital Marketing, Lead Generation Marketing

Email Update: Authentication, Spam & Unsubscribe Rules You Need to Know

Email marketing plays a crucial role in your digital marketing strategy. We have written in the past reasons why email marketing is important and cost-effective, so if you currently have…

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  • Email Marketing Campaigns & Automation

3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals

The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend….

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  • Content Creation & Strategy, Digital Advertising, Digital Marketing, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

What Is ABM? And How to Develop An Account-Based Marketing Strategy

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  • ABM/Marketing Strategy

What Businesses Need to Know About Local SEO (and How to Build A Better Digital Presence)

If your business has a physical storefront, there’s a huge opportunity to get in front of more buyers by leveraging your digital presence and properties. You’ve probably noticed that Google’s…

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  • ABM/Marketing Strategy, Digital Marketing, SEO/Site Optimization

Unlocking Business Growth by Leveraging ABM (Account Based-Marketing)

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps…

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  • ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing

How Customer Journey Analytics and A Multichannel Marketing Strategy Go Hand-In-Hand

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the…

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  • Data & Analytics/Reporting, Digital Marketing

GA4: The New Analytics On The Block

Google Analytics 4 (GA4) is Google’s latest web analytics platform version. It was announced in 2019 and has gradually rolled out to users. GA4 is a significant update to the…

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  • Data & Analytics/Reporting
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