Case Study Overview
How Foundational SEO Drove a 45% Increase in Organic Traffic and 23% More Conversions
What happens when a company invests in digital marketing, but its most valuable long-term asset, its website, shows no organic growth? A primary material handling flooring manufacturer faced this exact challenge, with flat SEO traffic limiting their ability to generate leads independently from paid ad campaigns. This case study outlines the foundational SEO and content strategy we implemented to unlock their website’s potential and drive a significant increase in high-quality traffic and conversions.
- B2B, Manufacturing, Material Handling
- Content Creation & Strategy, SEO/Site Optimization
The Challenge
An Underperforming Digital Asset
Our client, a leader in their field, was investing in digital marketing through another agency but seeing lopsided results. While their paid traffic was steady, their most valuable long-term digital asset—their website’s organic search presence was utterly flat. The site was failing to act as a proactive “salesperson” by drawing in and converting new prospects. Recognizing this critical missed opportunity, they sought a new partner to develop and execute a strategy that would finally ignite their organic growth and turn their website into a consistent source of high-quality leads.
The Big Idea
Turn the Website into the Company's Hardest-Working Salesperson
Our guiding philosophy was to transform the client’s website from a passive digital brochure into an active, 24/7 lead generation engine. By building a rock-solid technical SEO foundation and consistently demonstrating deep industry expertise through high-value content, the website could finally begin to attract, educate, and convert high-value prospects on its own, becoming the tireless salesperson the company needed.
The Results
Surge in High-Quality Traffic and Leads
While SEO results can take time, our foundational work over the summer months produced a significant and measurable impact by the end of the year. When examining the Q4 period year-over-year, the results were precise.
The website saw a 45% increase in organic traffic, validating our strategy to attract a larger, more relevant audience through search.
Crucially, this new traffic was highly qualified, contributing heavily to a 23% increase in site-wide conversions, such as contact form fills and quote requests.
SEO & Content Strategy to Drive Organic Growth and Lead Generation
This was just one example of how Site-Seeker helps clients meet (and exceed) their business goals. Through a thoughtful mix of strategy, creativity, and data-driven decisions, we deliver results that make an impact. Let’s explore how we can help move your marketing forward.
Our Insights & Strategy
A Strategy of Foundation and Authority
Site-Seeker identified that to achieve sustainable organic growth, we needed to treat the website as a cohesive ecosystem, ensuring both its technical structure and its content were optimized to demonstrate expertise.
Authority is Built, Not Bought
While paid ads can deliver immediate traffic, organic traffic is earned through trust and authority. Our core insight was that to win in search, we needed to position the client as the definitive expert in their niche, which required both a technically sound website and high-quality, problem-solving content.
Connect the Dots for Google
A website’s structure tells a story to search engines. Our strategy was to implement a strong internal linking plan to connect related content and funnel authority to the client’s most important product and solution pages, clearly signaling their priority and relevance to Google.
Answer the Questions Buyers are Asking
B2B buyers search for solutions, not just products. The strategy was to develop a content plan focused on answering the specific technical and logistical questions their ideal customers were typing into search engines, capturing valuable, high-intent traffic.
Execution
A Foundational SEO Strategy
Site-Seeker focused on immediate fixes and long-term content development.
On-Page Technical Optimization
We began by getting the SEO basics right. This involved a comprehensive audit and update of the website’s title tags and meta descriptions to improve visibility and click-through rates on search engine results pages.
Strategic Internal Linking
We mapped out and executed an extensive internal linking strategy. This process gave more SEO weight to their VIP pages and created a logical pathway for both users and search engine crawlers to navigate the site’s most important content.
Authoritative Content Development
We researched and identified high-value, industry-related keywords and topics. Based on this, we produced a steady stream of new content, including in-depth blog posts and articles, designed to rank for specific search queries and establish the client as a thought leader.
This positive trajectory has continued, proving that a dedicated, ongoing SEO and content development strategy is the key to sustainable, long-term growth in organic leads.
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