Material Handling Manufacturer
Driving Increases in Quality Traffic
Background
One major material handling manufacturer and supplier was seeking marketing support to enhance its digital presence and garner more leads online.
Challenge
While working with another advertising agency, this company was looking for its website to play a more substantial role in acting as a “salesperson” and garnering web leads. Paid traffic was healthy but organic traffic (a result of SEO work) was static and flat. They were looking for a strategy to be laid out and executed to improve the website and its ability to draw in search traffic. Site-Seeker was brought on as a result.
Our Work
We dove in immediately and got our hands dirty. We focused on the SEO basics at first. We updated or corrected title and description tags and performed extensive internal linking to give more weight to VIP pages (and help with internal navigation). We then produced more content pages including blogs and articles that focused on specific industry-related keywords that were being used in Google and other search networks.
Results
Optimization was performed over the course of the summer months. Knowing the results from SEO work sometimes takes time to be appreciated, we examined the Q4 period, year over year. In that time frame, we saw a 45% increase in organic traffic, contributing heavily to the 23% increase in site-wide conversions (i.e. form fills). Since then, organic traffic continues to trend in a positive way, as we continue to content-develop and build out the site with rich keywords.
