Digital Marketing - Site-Seeker, Inc.

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Site-Seeker Launches New Website, Reinforcing Its Position as a Strategic Growth Partner

FOR IMMEDIATE RELEASE Site-Seeker Launches New Website, Reinforcing Its Position as a Strategic Growth Partner Marcy, NY – August 25, 2025 – Site-Seeker, a strategic digital marketing agency focused on delivering measurable ROI, is thrilled to announce the official launch of its newly redesigned website, site-seeker.com. The new site showcases the agency’s evolution from […]

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Google AI 2025: Everything You Need to Know About the Latest Features

Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

In a previous article, we explored “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Now, it’s time to zoom in on Google’s rapidly evolving ecosystem. In 2025, Google continues to push boundaries with AI innovations that are reshaping how we interact with Search, Ads, YouTube, and more. From smarter summaries to AI-powered

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How to Choose the Right Marketing Agency: 7 Questions That Matter

Digital Marketing

If you’re reading this, chances are you’re looking to hire a marketing agency to help with your website, SEO, ads, or overall digital strategy. (If you’re here just for fun, hey, no judgment. We love a good checklist, too.) Here’s what you already know: Hiring the right agency is hard. Maybe you’ve been burned before.

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Account-Based Marketing Explained: What ABM Is and How to Build Your Strategy

ABM/Marketing Strategy, Digital Marketing

Account-Based Marketing (ABM), also known as key account marketing, is a highly focused B2B growth strategy in which marketing and sales teams work together to target specific high-value accounts with personalized campaigns. Instead of casting a wide net, ABM flips the traditional funnel: it starts by identifying the right accounts and builds tailored experiences to

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Beyond E-E-A-T: Understanding Google’s Update for Human-Centric Content

Content Creation & Strategy, Data & Analytics/Reporting, Digital Marketing, SEO/Site Optimization

Google’s 2024 update has introduced a seismic shift in how the search engine evaluates and prioritizes content, enriching the E-E-A-T framework to a more rigorous system that emphasizes originality and human authorship. This evolution represents not just an algorithm update but a redefinition of what it means to be a credible and authoritative source on

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Is Email Marketing Cost Effective?

Digital Marketing, Email Marketing Campaigns & Automation

Today’s marketing world demands that every marketing channel prove its worth in the data-driven realm. Businesses demand verifiable results, and marketing strategies need to justify their existence. Search engine optimization (SEO), paid advertising, social media, email marketing, and all the channels are typically questioned, especially when planning the budget. When it comes to email marketing,

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From Silos to Synergy: How CRMs Bridge the Gap Between Sales and Marketing (and Why It Matters More Than You Think)

Digital Marketing, Lead Generation Marketing

CRMs are Important for Your Business Imagine a scene straight out of an office comedy: the marketing team, armed with dazzling brochures and catchy slogans, throws leads over the wall to the sales team. The sales team, drowning in a sea of unqualified contacts, struggles to convert them. Leads disappear into the abyss, opportunities evaporate,

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3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals

Content Creation & Strategy, Digital Advertising, Digital Marketing, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking ChatGPT or VR. Sales and marketing teams are finally finding ways to become better aligned and work more closely together. It’s

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What Businesses Need to Know About Local SEO (and How to Build A Better Digital Presence)

ABM/Marketing Strategy, Digital Marketing, SEO/Site Optimization

If your business has a physical storefront, there’s a huge opportunity to get in front of more buyers by leveraging your digital presence and properties. You’ve probably noticed that Google’s algorithm and its approach to search have changed dramatically over the years. It’s gotten smarter and a lot more sophisticated. For local businesses, that means

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Unlocking Business Growth by Leveraging ABM (Account Based-Marketing)

ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps create personalized content and tailored marketing campaigns to engage with key decision-makers within those particular target accounts. Once specific targets are identified, personalized messaging is

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