Social Media Marketing

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Top Ways to Reconnect with Returning Website Traffic Using Product Reminders

Digital Advertising, Lead Generation Marketing, Social Media Marketing

You’ve heard it before: it takes seven touchpoints to close a sale. That means one tweet, one YouTube video, or a lone TV commercial simply isn’t enough to drive conversion. You need to show up repeatedly, with a purpose. That’s where remarketing and lead nurturing come into play. These aren’t just buzzwords; they’re essential digital […]

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How to Generate High-Quality Leads Online: 3 Proven Strategies

Lead Generation Marketing, Digital Advertising, SEO/Site Optimization, Social Media Marketing

We all want more leads, especially the right leads. Because without them, there’s no pipeline, no sales, and no growth. But let’s face it: digital marketing can feel overwhelming. Between the ever-changing algorithms, complex tools, and conflicting advice, it’s easy to get stuck or spend time on tactics that don’t work for your business. Let’s

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Why Influencer Marketing is Important and How SMBs Can Get Started Today

ABM/Marketing Strategy, Digital Marketing, Social Media Marketing

I recently did an interview with one of our local news stations on influencer marketing and what consumers need to know. It got me thinking. Influencer marketing is already a very popular tactic among large brands – and it’s continuing to grow. According to Marketing Land, brands are projected to spend $101 billion on influencer

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Choosing the Right Live Streaming Video Platform for Your Business

Digital Marketing, Social Media Marketing

Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences with real-time video content. Traditional TV viewership has declined 44% since 2012 as a result of the popularity of online video content, according to ZDNet.

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