Digital Marketing

ADA Compliant Websites Are Tough. Here Are Some Things You Need to Know About Building An Accessible Website

Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III (which mandates accessibility for private businesses) have steadily increased over the past several years. In 2023 alone, there were over 4,600 federal lawsuits filed in […]

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Why Working With A Marketing Agency Is More Affordable Than You Think

Let’s look at the most obvious expense to start. An internal hire will require a salary while an agency will have a contract. The cost of that salary depends on a few things, such as the position you’re looking for, where your business is located, and more. Title Average Salary Digital Marketing Assistant $47,508 Account

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Choosing the Right Live Streaming Video Platform for Your Business

Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences with real-time video content. Traditional TV viewership has declined 44% since 2012 as a result of the popularity of online video content, according to ZDNet.

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CRO: The Most Impactful Marketing Activity You’re Not Doing

Or at least not scientifically enough. Does this story sound familiar? You hired a marketing company to run ads or even started running an advertising campaign yourself on Google AdWords or Facebook Ads Manager. Your website is getting more traffic but your sales are only increasing marginally. You increase the budget to get more clicks but the

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The Power of Cause Marketing: Building Brand Loyalty Through Purpose

Companies are investing billions into cause marketing strategies, and industry leaders have devoted unprecedented resources to building brand recognition, loyalty, and trust. Why? Efforts that create an emotional connection between a product, service, or brand and a meaningful cause can influence buying decisions—sometimes indirectly—and lead to long-term profitability. What Is Cause Marketing? Also known as

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