Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct […]
How Brewers Can Turn Website Visits Into Sales through eCommerce Read More »
A few years ago, “Big Data” was one of the top queries in Google search. The funny thing is, most people understood what big data was, but didn’t do anything about it. It’s time B2B companies start leaning on both primary and third-party data to better understand who’s interested in them and get more proactive
How To Gather and Better Use Lead Intelligence Read More »
Background Influencer marketing isn’t a brand-new idea. For more than a decade, companies have been partnering with everyday people who have a loyal following online. In the early days, this often meant live-tweeting events or writing sponsored blog posts. Today, it has evolved into a multi-billion-dollar industry spanning TikTok, Instagram, YouTube, podcasts, and even niche
Influencer Marketing: What’s New, What Works, and How to Get Started Read More »
Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III (which mandates accessibility for private businesses) have steadily increased over the past several years. In 2023 alone, there were over 4,600 federal lawsuits filed in
Let’s look at the most obvious expense to start. An internal hire will require a salary while an agency will have a contract. The cost of that salary depends on a few things, such as the position you’re looking for, where your business is located, and more. Title Average Salary Digital Marketing Assistant $47,508 Account
Why Working With A Marketing Agency Is More Affordable Than You Think Read More »
Over the years, I’ve worked with many agencies – both big and small. I’ve had the opportunity to sit on both sides of the table, as a client and on an agency team. And each time, I have learned this simple truth: cost may not always equate to the value that’s provided. Cost ≠ Value In
Big Impact Without Big City Prices: Choosing the Right Digital Marketing Agency Read More »
Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences with real-time video content. Traditional TV viewership has declined 44% since 2012 as a result of the popularity of online video content, according to ZDNet.
Choosing the Right Live Streaming Video Platform for Your Business Read More »
Or at least not scientifically enough. Does this story sound familiar? You hired a marketing company to run ads or even started running an advertising campaign yourself on Google AdWords or Facebook Ads Manager. Your website is getting more traffic but your sales are only increasing marginally. You increase the budget to get more clicks but the
CRO: The Most Impactful Marketing Activity You’re Not Doing Read More »
Marketing is a crucial part of every business and has been around as long as people have had goods to sell. Henry Ford once said “A man who stops advertising to save money is like a man who stops a clock to save time.” The only thing different today compared to when Henry Ford was
Does Your B2B Integrated Marketing Work? Read More »
There are thousands of articles out there on the best digital marketing tactics. How do you decide which ones make the most sense for your material handling company? It’s a big undertaking. I’ll let you in on a little secret, too. Some of them – heck, maybe most of them – would fail you. And
Low-Cost, High-Value Marketing Ideas for Material Handlers Read More »
