In a previous article, we talked about “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Get ready for a major shift in how you interact with Google products now and beyond! A wave of AI advancements is transforming Search, advertising, and more, promising a more intuitive and powerful user experience. Buckle up […]
Google AI Updates: A Comprehensive Look at New Features and Tools Read More »
In a previous article, we explored “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Now, it’s time to zoom in on Google’s rapidly evolving ecosystem. In 2025, Google continues to push boundaries with AI innovations that are reshaping how we interact with Search, Ads, YouTube, and more. From smarter summaries to AI-powered
Google AI 2025: Everything You Need to Know About the Latest Features Read More »
You’ve heard it before: it takes seven touchpoints to close a sale. That means one tweet, one YouTube video, or a lone TV commercial simply isn’t enough to drive conversion. You need to show up repeatedly, with a purpose. That’s where remarketing and lead nurturing come into play. These aren’t just buzzwords; they’re essential digital
Top Ways to Reconnect with Returning Website Traffic Using Product Reminders Read More »
We all want to generate quality leads, especially the right leads. Because without them, there’s no pipeline, no sales, and no growth. But let’s face it: digital marketing can feel overwhelming. Between the ever-changing algorithms, complex tools, and conflicting advice, it’s easy to get stuck or spend time on tactics that don’t work for your
How to Generate High-Quality Leads Online: 3 Proven Strategies Read More »
The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking ChatGPT or VR. Sales and marketing teams are finally finding ways to become better aligned and work more closely together. It’s
3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals Read More »
74% of brands who use Google Ads say it’s a huge revenue driver for their businesses. But that doesn’t mean the #1 advertising channel in the world still doesn’t intimidate or confuse many users. Here’s a question – how many times do you Google something before making a purchase? And how many times do
Hooked On Marketing: How To Build A Google Ads Strategy Read More »
Introduction I read a comment on LinkedIn the other day. It said, “Personalization and being personal are not the same thing.” That stuck with me. And I’ve been thinking about it ever since. Here’s what I believe it means. Personalization is about the tools and technologies that allow you to make messages feel more personal.
How (and Why) to Build A Personalized Sales and Marketing Program Read More »
First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do? You reach for your phone and google “breweries near me.” Instinctively, you’re going to click on each brewery that pops up, scroll through each one,
3 Social Media Trends to Enhance Your Brewery’s Content Read More »
When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user
Cookies, Privacy, & Compliance: What Every Marketer Needs to Know Read More »
Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct
How Brewers Can Turn Website Visits Into Sales through eCommerce Read More »
