Digital Advertising - Site-Seeker, Inc.

How to Generate High-Quality Leads Online: 3 Proven Strategies

Lead Generation Marketing, Digital Advertising, SEO/Site Optimization, Social Media Marketing

We all want more leads, especially the right leads. Because without them, there’s no pipeline, no sales, and no growth. But let’s face it: digital marketing can feel overwhelming. Between the ever-changing algorithms, complex tools, and conflicting advice, it’s easy to get stuck or spend time on tactics that don’t work for your business. Let’s

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Google AI 2025: Everything You Need to Know About the Latest Features

Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

In a previous article, we explored “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Now, it’s time to zoom in on Google’s rapidly evolving ecosystem. In 2025, Google continues to push boundaries with AI innovations that are reshaping how we interact with Search, Ads, YouTube, and more. From smarter summaries to AI-powered

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3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals

Content Creation & Strategy, Digital Advertising, Digital Marketing, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking ChatGPT or VR. Sales and marketing teams are finally finding ways to become better aligned and work more closely together. It’s

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Hooked On Marketing: How To Build A Google Ads Strategy

Digital Marketing, Digital Advertising, Lead Generation Marketing

74% of brands who use Google Ads say it’s a huge revenue driver for their businesses. But that doesn’t mean the #1 advertising channel in the world still doesn’t intimidate or confuse many users. Here’s a question – how many times do you Google something before making a purchase? And how many times do you

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How (and Why) to Build A Personalized Sales and Marketing Program

Digital Marketing, Digital Advertising, Lead Generation Marketing

Introduction I read a comment on LinkedIn the other day. It said, “Personalization and being personal are not the same thing.” That stuck with me. And I’ve been thinking about it ever since. Here’s what I believe it means. Personalization is about the tools and technologies that allow you to make messages feel more personal.

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3 Social Media Trends to Enhance Your Brewery’s Content

Digital Marketing, ABM/Marketing Strategy, Content Creation & Strategy, Digital Advertising, Email Marketing Campaigns & Automation, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do? You reach for your phone and google “breweries near me.” Instinctively, you’re going to click on each brewery that pops up, scroll through each one,

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Cookies, Privacy, & Compliance: What Every Marketer Needs to Know

Web Design & Development, Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization

When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user

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How Brewers Can Turn Website Visits Into Sales through eCommerce

Web Design & Development, Digital Advertising, Digital Marketing, SEO/Site Optimization

Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s not limited to just Amazon or Walmart, either, or the purchase of books, CDs, or computer hardware. More than 20 million sites offer the direct

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What You Need to Know About Programmatic Advertising

Data & Analytics/Reporting, ABM/Marketing Strategy, Digital Advertising

Things change in the marketing world so quickly, especially lately. It’s amazing how something as new and functional as remarketing is now considered dated by some new school advertisers. Meanwhile, programmatic advertising is still a bright, shiny, relatively new object in the marketplace. Depending on how the program is built, it can be extremely functional

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