Welcome to the #DigitalSlice
Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences…
- Digital Marketing, Social Media Marketing
Or at least not scientifically enough. Does this story sound familiar? You hired a marketing company to run ads or even started running an advertising campaign yourself on Google AdWords…
- Digital Marketing, Lead Generation Marketing
The term “millennials” makes some associations cringe. About 56% of associations report difficulty engaging with this group. That’s because this generation and its unique culture don’t fit into the typical…
- Content Creation & Strategy, Lead Generation Marketing
Marketing is a crucial part of every business and has been around as long as people have had goods to sell. Henry Ford once said “A man who stops advertising…
- Content Creation & Strategy, Digital Marketing
There are thousands of articles out there on the best digital marketing tactics. How do you decide which ones make the most sense for your material handling company? It’s a…
- Digital Marketing
Companies are investing billions into cause marketing business strategies and industry leaders have devoted unprecedented resources to building brand recognition, loyalty, and trust. Why? Efforts that link an emotional connection…
- Content Creation & Strategy, Digital Marketing
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you…
- Email Marketing Campaigns & Automation
Contrary to the normal first reaction, your search engine marketing competition will often not be the same companies that you sell against day-to-day. Rather your search engine competitors are those…
- SEO/Site Optimization
I recently obtained my Google Analytics certification and I am now on the path to an AdWords certification. I’ve taken courses in college on these topics and I work with…
- Digital Marketing, SEO/Site Optimization