Welcome to the #DigitalSlice
The term “millennials” makes some associations cringe. About 56% of associations report difficulty engaging with this group. That’s because this generation and its unique culture don’t fit into the typical…
- Content Creation & Strategy, Lead Generation Marketing
Marketing is a crucial part of every business and has been around as long as people have had goods to sell. Henry Ford once said “A man who stops advertising…
- Content Creation & Strategy, Digital Marketing
There are thousands of articles out there on the best digital marketing tactics. How do you decide which ones make the most sense for your material handling company? It’s a…
- Digital Marketing
Companies are investing billions into cause marketing business strategies and industry leaders have devoted unprecedented resources to building brand recognition, loyalty, and trust. Why? Efforts that link an emotional connection…
- Content Creation & Strategy, Digital Marketing
As other digital marketing strategies have evolved, a question that keeps coming up is: “is email marketing still important?” In short, yes. Creating a strong email marketing strategy helps you…
- Email Marketing Campaigns & Automation
Contrary to the normal first reaction, your search engine marketing competition will often not be the same companies that you sell against day-to-day. Rather your search engine competitors are those…
- SEO/Site Optimization
I recently obtained my Google Analytics certification and I am now on the path to an AdWords certification. I’ve taken courses in college on these topics and I work with…
- Digital Marketing, SEO/Site Optimization
The first part of understanding your site’s indexing is to have a baseline. This typically will be your XML site map, but what happens when you see something you don’t…
- SEO/Site Optimization
In my last couple of posts I’ve been talking about Admin User Interface (UI) Design in WordPress. In my first post I went over the importance of good admin UI…
- Web Design & Development