Welcome to the #DigitalSlice
Things change in the marketing world so quickly, especially lately. It’s amazing how something as new and functional as remarketing is now considered dated by some new school advertisers. Meanwhile,…
- ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Advertising
Digital advertising offers tremendous benefits over traditional advertising. The very definitive, clear values include: The ability to use interactive ads Can adjust ads in near-real-time More flexible budgets and spending…
- Digital Advertising
I recently did an interview with one of our local news stations on influencer marketing and what consumers need to know. It got me thinking. Influencer marketing is already a…
- ABM/Marketing Strategy, Digital Marketing, Social Media Marketing
It’s that time again! Time to talk ADA compliant web design. More specifically, let’s talk about accessibility statements. As we discussed in part-one, an accessibility statement is an important part…
- Content Creation & Strategy, Web Design & Development
Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III…
- ABM/Marketing Strategy, Content Creation & Strategy, Digital Marketing, Lead Generation Marketing, Web Design & Development
Let’s look at the most obvious expense to start. An internal hire will require a salary while an agency will have a contract. The cost of that salary depends on…
- ABM/Marketing Strategy, Digital Marketing
Over the years, I’ve worked with many agencies – both big and small. I’ve had the opportunity to sit on both sides of the table, as a client and on…
- Digital Marketing
Live streaming is the bright shiny new object that all brands are chasing after. First, it was social media, then it was mobile, now it’s getting in front of audiences…
- Digital Marketing, Social Media Marketing
Or at least not scientifically enough. Does this story sound familiar? You hired a marketing company to run ads or even started running an advertising campaign yourself on Google AdWords…
- Digital Marketing, Lead Generation Marketing