Welcome to the #DigitalSlice
Introduction As if there wasn’t already a trend towards improved digital experiences, COVID rushed it along further and faster. There’s an incredible level of comfort in buying online today. It’s…
- Digital Advertising, Digital Marketing, SEO/Site Optimization, Web Design & Development
A few years ago, “Big Data” was one of the top queries in Google search. The funny thing is, most people understood what big data was, but didn’t do anything…
- Digital Marketing, Lead Generation Marketing
Things change in the marketing world so quickly, especially lately. It’s amazing how something as new and functional as remarketing is now considered dated by some new school advertisers. Meanwhile,…
- ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Advertising
Digital advertising offers tremendous benefits over traditional advertising. The very definitive, clear values include: The ability to use interactive ads Can adjust ads in near-real-time More flexible budgets and spending…
- Digital Advertising
Background Influencer marketing isn’t a brand-new idea. For more than a decade, companies have been partnering with everyday people who have a loyal following online. In the early days, this…
- ABM/Marketing Strategy, Digital Marketing, Social Media Marketing
It’s that time again! Time to talk ADA compliant web design. More specifically, let’s talk about accessibility statements. As we discussed in part-one, an accessibility statement is an important part…
- Content Creation & Strategy, Web Design & Development
Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III…
- ABM/Marketing Strategy, Content Creation & Strategy, Digital Marketing, Lead Generation Marketing, Web Design & Development
Let’s look at the most obvious expense to start. An internal hire will require a salary while an agency will have a contract. The cost of that salary depends on…
- ABM/Marketing Strategy, Digital Marketing
Over the years, I’ve worked with many agencies – both big and small. I’ve had the opportunity to sit on both sides of the table, as a client and on…
- Digital Marketing