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Public Adjuster Case Study

Local Listings Management

Background

Adjusters International is a public adjuster company comprised of branches across the country. The organization helps homeowners and business owners in various markets recoup what they deserve after a natural disaster.

Challenge

The Adjusters International brand had to be findable throughout the country, whether there’s a wildfire in California or a hurricane ravaging the East Coast. Making sure its online presence was strong nationally would make a significant impact on search engine traffic, and ultimately, help garner new and relevant customers.

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    Our Work

    We first identified and fixed local listing information across the web for this public adjuster. All citations needed to be accurate and up-to-date. Google MyBusiness was also an important factor for Adjusters International’s organic growth. For each branch, a Google MyBusiness page was claimed, verified and optimized by adding correct contact information (website, phone number, address, email, hours, photos, etc.). Site-Seeker also helped Adjusters International appear at the top of search engine result pages. We did public adjuster advertising using Google Ads and on-site search engine optimization for public adjusters using proven tactics.

    Results

    Paid traffic grew 241% year over year and we drove cost per click from $3.08 down to $1.86. Search engine traffic made up 78% of all traffic and we helped grow it 40% year over year. Form fills rose from 1035 to 1553, a growth of 50%. Downloads and interest-based clicks grew from 4,368 to 5,879, a 35% increase.

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  • Our Partners
    • Material Handling
    • Manufacturing
    • Heavy Equipment
    • Brewery
    • Food and Beverage
    • Public Adjusters
    • Local
    • Healthcare
  • Solutions
    • Account Based Marketing
    • Site-Insights
    • Web Development
    • Digital Advertising
    • Web Optimization (SEO)
    • Analytics & Reporting
    • Photo & Video
    • Social Media & Content
    • Email & Automation
    • Buyer Personas
    • Speaking & Training
  • Case Studies
  • Our People
    • Careers
  • Contact Us