Case Study Overview
How a Lifestyle Challenge Drove 20,000+ Sign-Ups and Built a Brand Movement
CoreLife Eatery is more than just a fast-casual restaurant; it’s a brand built on the principle that clean, healthy food can be both delicious and accessible. With its rapid growth to over 60 stores and numerous industry accolades, CoreLife has established itself as a leader in the wellness space. This case study details how we partnered with them to create a branded lifestyle program that shattered expectations and forged a deeply engaged community.
- B2C, Customer Engagement
- Content Creation & Strategy, Lead Generation Marketing, Social Media Marketing
The Challenge
From Restaurant to Lifestyle Brand
CoreLife Eatery wanted to create something more than a meal plan; they envisioned a 21-day lifestyle program designed to kickstart lasting, healthy habits for its participants. The “CoreLife Challenge” needed to be a comprehensive guide to better eating and exercise. The primary challenge was to generate mass participation from a relevant audience, with an ambitious initial goal of attracting 4,000 sign-ups and creating a genuine, supportive community around the program.
The Big Idea
Build a Brand Movement, Not Just a Marketing Campaign
Our goal was to transcend traditional marketing by creating a program that provided genuine, life-changing value to its participants. The “CoreLife Challenge” was designed to be a movement, using the restaurant’s healthy meals as a tool for success within a larger, supportive ecosystem. By focusing on building a community first, we transformed customers into brand evangelists and created a powerful, self-sustaining marketing asset.
The Results
Shattering Goals and Creating Raving Fans
The campaign was an overwhelming success, exceeding the initial sign-up goal by more than 500% and creating a deeply engaged community.
Attracting Customers
The program attracted a staggering 20,914 total sign-ups, surpassing the initial goal of 4,000.
Growing Social Media
The private Facebook Group grew to 2,060 members, creating a thriving community of brand enthusiasts.
Increasing Engagement
Email engagement was exceptional, with a 44.81% average open rate and an 8.95% average click-through rate (compared to industry averages of 13.82% and 4.53%, respectively).
Satisfied Customers
A post-program survey revealed incredible satisfaction: 92% of participants said they would do the Challenge again, and 91% would recommend it to a friend.
Community Building, Lead Generation, and Customer Engagement through a multi-channel digital campaign.
This was just one example of how Site-Seeker helps clients meet (and exceed) their local listings and business goals. Through a thoughtful mix of strategy, creativity, and data-driven decisions, we deliver results that make an impact. Let’s explore how we can help move your marketing forward.
Our Insights & Strategy
Engineering a Digital Community
Site-Seeker understood that for the Challenge to be a success, it had to feel like a shared journey, not a solo effort. We designed a digital strategy focused on building a vibrant community, fostering daily engagement, and leveraging powerful social proof.
Community is the Catalyst for Change
Our core insight was that lasting lifestyle changes are more successful when done with a supportive group. The strategy was to build an active, engaged online community that would serve as the heart of the Challenge, providing encouragement and accountability.
From Initial Sign-Up to Daily Habit
We knew the campaign’s success depended on engagement long after the initial sign-up. Our strategy was to create a continuous stream of valuable content—delivered through email and social media—to guide, motivate, and retain participants throughout the entire 21 days.
Leverage Credibility to Drive Activation
To attract a large audience quickly, we needed to build immediate trust and excitement. The strategy was to leverage powerful social proof, including testimonials from past participants and endorsements from trusted figures like Tim Tebow, to drive initial sign-ups.
Execution
A Multi-Layered Campaign for Engagement
Site-Seeker created a robust strategy to increase customer engagement.
Heavy Social Media Advertising
We placed a strong emphasis on targeted social media ads to drive sign-ups for the program. These campaigns utilized compelling video marketing and powerful testimonials from past participants to attract a highly relevant audience.
Strategic Drip Email Campaigns
Once a user signed up, they were entered into an automated email drip campaign. These localized emails provided daily health tips, motivational content, and promotional perks to encourage participation and restaurant visits.
Private Facebook Community
We created and managed an exclusive Facebook Group for Challenge participants. This private community became a vibrant hub where members could share their progress, ask questions, and cheer each other on, fostering a powerful sense of camaraderie.
The CoreLife Challenge case study is a powerful example of how a brand can achieve extraordinary results by investing in the success of its customers. By providing genuine value beyond its core product, CoreLife Eatery, with the help of a strategic digital framework, fostered a level of brand loyalty and engagement that traditional advertising simply cannot buy. This campaign proves that when you build a community, the community will, in turn, build your brand.
Related Case Studies
- Manufacturing, Material Handling
- ABM/Marketing Strategy, Content Creation & Strategy, Digital Advertising, Digital Marketing, Email Marketing Campaigns & Automation, Lead Generation Marketing, Site-Insights
- Manufacturing
- ABM/Marketing Strategy, Digital Marketing, Email Marketing Campaigns & Automation, Lead Generation Marketing
- Amazon, eCommerce, Manufacturing
- ABM/Marketing Strategy, Digital Advertising