Case Study Overview
How a Website Rescue Led to a 1,800% Increase in Organic Traffic
In the competitive Phoenix material handling market, Reliable Forklift stands as a pillar of excellence and dependability. As the region’s exclusive dealer for premier brands like Doosan, Linde, Sellick, and Donkey, they provide Arizona businesses with the critical equipment needed to keep supply chains moving. This case study details how Site-Seeker stepped in to transform Reliable Forklift’s digital presence, ensuring their online authority matched their real-world reputation.
- Local, Material Handling
- SEO/Site Optimization, Web Design & Development
The Challenge
A Failed Website Launch and Stagnant Leads
Reliable Forklift had invested in a brand-new website with another agency, expecting it to become a primary source of new sales leads. Instead, they were faced with a frustrating reality: the new site was failing to generate meaningful traffic or leads, and their digital presence was stagnant. They knew a strong online presence was essential for growth, but their recent investment had yielded no return. They needed a partner who could not only diagnose why their new site was invisible to search engines but also execute a strategy to deliver the results they were looking for.
The Big Idea
Build It Right the First Time
A successful digital presence must be built on a flawless technical foundation. By recognizing that the client’s initial investment was built on sand, we made the strategic decision to start over and build it right. This “foundation-first” approach ensured that all future marketing efforts would be maximally effective, transforming the website from a liability into the company’s most powerful lead-generation asset.
The Results
Massive Surge in Visibility and Trust
Our approach of correcting the core problem rather than patching symptoms delivered dramatic and sustained results over two years.
Increase in Traffic
The new, properly optimized website saw a staggering 1,800% increase in quarterly search engine traffic compared to before our engagement.
Brand Awareness Increase
A targeted, two-month Google/YouTube advertising effort resulted in a 50% increase in brand awareness.
Build Online Trust
Their online reputation was built from scratch, going from zero Google reviews to 26 reviews with an average 4.7-star rating, establishing crucial social proof and local trust.
Technical SEO, Website Redevelopment, and Local Reputation Management
This was just one example of how Site-Seeker helps clients meet (and exceed) their business goals. Through a thoughtful mix of strategy, creativity, and data-driven decisions, we deliver results that make an impact. Let’s explore how we can help move your marketing forward.
Our Insights & Strategy
Building a Foundation for Visibility
Site-Seeker was brought on to turn the situation around. Our initial technical assessment quickly revealed that the new site was fundamentally flawed, with significant issues in its code and content structure that made it difficult for search engines like Google to crawl and understand.
A Pretty Website Isn't Enough
Our core insight was that a website’s success is not determined by its visual design alone. Without a solid technical SEO foundation baked into its development from the start, even the most beautiful site will fail to rank and attract traffic.
Build for Search Engines and Users
We knew the solution wasn’t just to patch the old site, but to build a new one correctly from the ground up. The strategy was to develop a website that was architected specifically for search engine visibility while also providing a seamless experience for the user.
Trust is a Key Ranking Factor
For a local equipment dealer, online reputation is crucial. A key part of our long-term strategy was to implement a system to build their online reviews, signaling to both Google and potential customers that Reliable Forklift was a trusted local authority.
Execution
A Plan to Correct the Foundational Issues
Site-Seeker committed to building a platform for long-term growth.
Technical SEO Redevelopment
Instead of making surface-level fixes, we re-developed the entire website with a search-first methodology. This ensured clean code, a logical site structure, mobile-friendliness, and fast load times—all critical factors for ranking well in Google.
Content Optimization & Brand Building
- During the redevelopment, we optimized all on-page content to target the specific keywords and phrases that businesses in the Phoenix area use when searching for material handling equipment.
- After the successful launch of the new site, our work continued. Over the next two years, we implemented ongoing SEO strategies and launched targeted Google and YouTube ad campaigns to boost brand awareness and drive immediate traffic.
Reputation Management
We established a proactive process to help Reliable Forklift garner Google reviews from their satisfied customers, building a powerful profile of social proof.
This case study is a powerful reminder that a website’s success is determined by its technical foundation, not just its visual appeal. By diagnosing the root cause of their stagnant traffic and re-developing the site with a search-first methodology, we transformed a failed investment into their most powerful marketing asset. The resulting 1,800% explosion in organic traffic and the creation of a trusted 4.7-star reputation prove that a holistic strategy, built on deep technical expertise, is the key to unlocking actual and sustainable digital growth.
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