Data & Analytics/Reporting

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Beyond E-E-A-T: Understanding Google’s Update for Human-Centric Content in 2024

Content Creation & Strategy, Data & Analytics/Reporting, Digital Marketing, SEO/Site Optimization

Google’s 2024 update has introduced a seismic shift in how the search engine evaluates and prioritizes content, enriching the E-E-A-T framework to a more rigorous system that emphasizes originality and human authorship. This evolution represents not just an algorithm update but a redefinition of what it means to be a credible and authoritative source on […]

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Unlocking Business Growth by Leveraging ABM (Account Based-Marketing)

ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps create personalized content and tailored marketing campaigns to engage with key decision-makers within those particular target accounts.  Once specific targets are identified, personalized messaging is

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How Customer Journey Analytics and A Multichannel Marketing Strategy Go Hand-In-Hand

Digital Marketing, Data & Analytics/Reporting

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the two. This may sound complicated, but when aligned effectively, a customer journey and multi-channel marketing can create a seamless and engaging customer experience, leading to

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What You Need to Know About Programmatic Advertising

Data & Analytics/Reporting, ABM/Marketing Strategy, Digital Advertising

Things change in the marketing world so quickly, especially lately. It’s amazing how something as new and functional as remarketing is now considered dated by some new school advertisers. Meanwhile, programmatic advertising is still a bright, shiny, relatively new object in the marketplace. Depending on how the program is built, it can be extremely functional

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