Why Is Writing Content So Hard? Content is often the #1 reason website projects get delayed or blogs never launch. We all know how important content is; Google wants it, and your audience needs it. But sitting down to write it? That’s where most businesses get stuck. And it’s puzzling, isn’t it? Americans work more […]
Optimizing Website Content for Customer Targeting and Engagement Read More »
In a previous article, we explored “The Power of Synergy: How Does AI Revolutionize Sales and Marketing?” Now, it’s time to zoom in on Google’s rapidly evolving ecosystem. In 2025, Google continues to push boundaries with AI innovations that are reshaping how we interact with Search, Ads, YouTube, and more. From smarter summaries to AI-powered
Google AI 2025: Everything You Need to Know About the Latest Features Read More »
Google’s 2024 update has introduced a seismic shift in how the search engine evaluates and prioritizes content, enriching the E-E-A-T framework to a more rigorous system that emphasizes originality and human authorship. This evolution represents not just an algorithm update but a redefinition of what it means to be a credible and authoritative source on
Beyond E-E-A-T: Understanding Google’s Update for Human-Centric Content in 2024 Read More »
The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend. And I’m not talking ChatGPT or VR. Sales and marketing teams are finally finding ways to become better aligned and work more closely together. It’s
3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals Read More »
First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do? You reach for your phone and google “breweries near me.” Instinctively, you’re going to click on each brewery that pops up, scroll through each one,
3 Social Media Trends to Enhance Your Brewery’s Content Read More »
When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the entire online experience: cookies. No, not the chocolate chip kind. We’re talking about tiny bits of code that drive personalized content, ad targeting, and user
Cookies, Privacy, & Compliance: What Every Marketer Needs to Know Read More »
It’s that time again! Time to talk ADA compliant web design. More specifically, let’s talk about accessibility statements. As we discussed in part-one, an accessibility statement is an important part of any website striving to be accessible to those with disabilities. Not only does it provide alternate options if a user is unable to access
Writing an ADA Compliance Accessibility Statement is Hard…Here are Some Tips Read More »
Concerned About Your Website’s ADA Compliance? You’re Not Alone. Web accessibility and ADA compliance continue to be pressing issues, especially in the legal landscape. Lawsuits related to ADA Title III (which mandates accessibility for private businesses) have steadily increased over the past several years. In 2023 alone, there were over 4,600 federal lawsuits filed in
The term “millennials” makes some associations cringe. About 56% of associations report difficulty engaging with this group. That’s because this generation and its unique culture don’t fit into the typical association mold – and they refuse to do so. But as members of the future, associations must transform themselves to best meet the needs of
6 Ways to Increase Millennial Association Membership Read More »
Marketing is a crucial part of every business and has been around as long as people have had goods to sell. Henry Ford once said “A man who stops advertising to save money is like a man who stops a clock to save time.” The only thing different today compared to when Henry Ford was
Does Your B2B Integrated Marketing Work? Read More »
