Welcome to the #DigitalSlice
What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps…
- ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing
The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the…
- Data & Analytics/Reporting, Digital Marketing
Google Analytics 4 (GA4) is Google’s latest web analytics platform version. It was announced in 2019 and has gradually rolled out to users. GA4 is a significant update to the…
- Data & Analytics/Reporting
Have you ever tried to sell your product or service to a total stranger? How did that go? There is no doubt that knowing information about potential customers increases your…
- Lead Generation Marketing, Site-Insights
74% of brands who use Google Ads say it’s a huge revenue driver for their businesses. But that doesn’t mean the #1 advertising channel in the world still doesn’t…
- Digital Advertising, Digital Marketing, Lead Generation Marketing
81% of users search for information online before making a purchase. This means – no matter what your business offers – your target audience is searching online for a solution…
- Digital Marketing, Lead Generation Marketing, SEO/Site Optimization
Introduction I read a comment on LinkedIn the other day. It said, “Personalization and being personal are not the same thing.” That stuck with me. And I’ve been thinking about…
- Digital Advertising, Digital Marketing, Lead Generation Marketing
First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do?…
- ABM/Marketing Strategy, Content Creation & Strategy, Digital Advertising, Digital Marketing, Email Marketing Campaigns & Automation, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development
When most people think of digital marketing, their minds jump to YouTube ads, email blasts, or mobile payments. But beneath the surface lies a powerful tool that quietly fuels the…
- Content Creation & Strategy, Digital Advertising, Digital Marketing, SEO/Site Optimization, Web Design & Development