Welcome to the #DigitalSlice

Email Update: Authentication, Spam & Unsubscribe Rules You Need to Know

Email marketing plays a crucial role in your digital marketing strategy. We have written in the past reasons why email marketing is important and cost-effective, so if you currently have…

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  • Email Marketing Campaigns & Automation

3 Ways to Help Unify Your Sales and Marketing Teams to Close More Deals

The Importance of Collaboration in the Modern B2B World Sales & Marketing Team Introduction If you’ve spent time in the B2B world recently, you may have noticed a new trend….

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  • Content Creation & Strategy, Digital Advertising, Digital Marketing, Lead Generation Marketing, SEO/Site Optimization, Web Design & Development

What Is ABM? And How to Develop An Account-Based Marketing Strategy

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  • ABM/Marketing Strategy

What Businesses Need to Know About Local SEO (and How to Build A Better Digital Presence)

If your business has a physical storefront, there’s a huge opportunity to get in front of more buyers by leveraging your digital presence and properties. You’ve probably noticed that Google’s…

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  • ABM/Marketing Strategy, Digital Marketing, SEO/Site Optimization

Unlocking Business Growth by Leveraging ABM (Account Based-Marketing)

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps…

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  • ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing

How Customer Journey Analytics and A Multichannel Marketing Strategy Go Hand-In-Hand

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the…

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  • Data & Analytics/Reporting, Digital Marketing

GA4: The New Analytics On The Block

Google Analytics 4 (GA4) is Google’s latest web analytics platform version. It was announced in 2019 and has gradually rolled out to users. GA4 is a significant update to the…

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  • Data & Analytics/Reporting

How Lead Intelligence Can Help You Find and Close More Deals

Ever tried pitching your product or service to someone who’s never heard of you? Tough sell, right? That’s where lead intelligence comes in. The more you know about potential customers,…

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  • Lead Generation Marketing, Site-Insights

Hooked On Marketing: How To Build A Google Ads Strategy

Did you know that 74% of brands using Google Ads say it’s a significant revenue driver? Despite that, the world’s #1 advertising platform still feels intimidating to many businesses. Think…

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  • Digital Advertising, Digital Marketing, Lead Generation Marketing
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