Welcome to the #DigitalSlice

If your business has a physical storefront, there’s a huge opportunity to get in front of more buyers by leveraging your digital presence and properties. You’ve probably noticed that Google’s…

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps…

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the…

Google Analytics 4 (GA4) is Google’s latest web analytics platform version. It was announced in 2019 and has gradually rolled out to users. GA4 is a significant update to the…

Ever tried pitching your product or service to someone who’s never heard of you? Tough sell, right? That’s where lead intelligence comes in. The more you know about potential customers,…

Did you know that 74% of brands using Google Ads say it’s a significant revenue driver? Despite that, the world’s #1 advertising platform still feels intimidating to many businesses. Think…

Did you know that 81% of people search online before making a purchase? That means no matter what you sell—whether it’s software, industrial equipment, or sneakers—your buyers are already out…

Introduction I read a comment on LinkedIn the other day. It said, “Personalization and being personal are not the same thing.” That stuck with me. And I’ve been thinking about…

First things first, let’s put this into perspective. It’s a sunny Saturday, 75 degrees, and you’re looking to go to a brewery with friends. What’s the first thing you do?…

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