Experience with B2B

Digital Marketing for the Material Handling Industry

Drive growth in the material handling industry with marketing strategies that speak to your customers’ needs.

Supporting Growth Amidst Industry Changes

The material handling landscape is rapidly evolving, and staying ahead requires more than just industry knowledge; it demands a mastery of digital strategy. At Site-Seeker, we are deeply connected to your industry, proactively tracking trends in material handling while simultaneously monitoring the cutting-edge of digital marketing. Our strategies are built at this intersection. We incorporate the power of Artificial Intelligence thoughtfully into our marketing plans to enhance targeting, automate lead nurturing, and uncover new growth opportunities. This allows us to move beyond standard marketing and create a truly dynamic, intelligent approach to help you conquer growing competition and achieve your business goals.

How We Help

Our approach is simple: we help material handling companies build lasting connections with their audience. By generating meaningful leads and strengthening your brand’s online presence, we position your business for sustainable growth. As an eight-time MHEDA Most Valuable Supplier, we understand the unique challenges of marketing in the material handling industry and how to support your business.

Key Challenges in Material Handling Marketing

01. Standing Out in a Competitive Market

The material handling equipment market is set to grow from USD 4.8 billion in 2025 to USD 7.2 billion by 2035 (fmi). As competition increases, businesses must find ways to differentiate themselves and maintain visibility in this evolving market.

02. Adapting to Rapid Industry Changes

Automation, robotics, and AI advancements are evolving quickly in the material handling industry. To stay competitive, businesses must adapt their marketing strategies to highlight these innovations and meet shifting customer demands.

03. Reaching the Right Audience

Material handling equipment serves a wide range of industries, including manufacturing, warehousing, and logistics, which means identifying and targeting the right decision-makers is a complex task. Tailoring your material handling marketing efforts to reach the most relevant buyers can be challenging, as each industry requires a different approach and message.

04. Navigating Long Sales Cycles

Material handling purchases often involve long decision-making cycles due to the substantial investments and long-term commitments. Buyers carefully evaluate their options, so businesses must leverage digital marketing for B2B businesses to stay engaged with prospects throughout the process. By maintaining consistent communication and relevant content, companies can remain at the top of their minds as prospects move from research to purchase.

The Role of Marketing in Material Handling and Why it’s Necessary

Digital Research Shift

90 % of B2B buyers start their purchasing journey online, using digital platforms to gather information before contacting sales teams (Orengreenberg). As these buying habits evolve, businesses must adapt their marketing strategies to remain visible, accessible, and ready to engage in the digital landscape.

The Importance of Content

To stay competitive, businesses must create content that aligns with the changing needs of B2B buyers during their decision-making process. Companies that regularly produce blog content generate 67% more monthly leads than those that don’t (DemandMetric).

Boosting Visibility with Search Engine Optimization (SEO)

A strong online presence is key to helping potential customers find your business. SEO improves your website’s ranking and ensures it reaches the right audience. By using relevant keywords and optimizing metadata, companies can boost visibility and attract customers searching for their products or services, increasing the potential for valuable leads.

Repeated Exposure

Buyers use various digital resources—websites, social media, industry publications, and reviews—when making decisions. Research from Growleady shows buyers typically need to encounter a brand or message at least seven times before taking action, underscoring the importance of consistent and repeated marketing efforts.

Customer Experience & Early Engagement

Providing a seamless, positive online journey from research to purchase is crucial for engaging today’s buyers. Research from 6sense shows that buyers make up their minds 70% of the way before ever interacting with sales, highlighting the importance of digital engagement early in the process to influence their decision-making.

Analytics for Optimization

By tracking online behavior, businesses can refine their strategies to target the right audience with the right message, ensuring their content resonates and drives meaningful engagement.

Our Material Handling Marketing Services

We understand the unique challenges material handling businesses face and offer tailored digital marketing solutions to help you stay ahead of the competition.

Search Engine Optimization

Boost visibility in search results

Our SEO Services

Digital Advertising

Paid campaigns that drive results

Our Digital Advertising Services

Email Marketing Automation

Nurture leads with personalized emails

Our Email Marketing Services

Reporting & Analytics

Measure and optimize performance

Our Reporting & Analytics Services

Web Development

Modern, performance-driven websites

Our Wed Development Services

Social Media Marketing

Grow brand presence and engagement

Our Social Media Services

Content Creation & Strategy

Build trust through engaging content

Our Content Services

Account-Based Marketing (ABM)

Target high-value accounts directly

Our ABM Services

Lead Intelligence (Site Insights)

Lead Intelligence

Uncover visitor behavior and intent

Our Lead Intelligence Services

Each service supports different aspects of your online business, ensuring a seamless and effective marketing strategy. Find the right plan for your business.

What Our Clients Say

Feedback that Shows Our Commitment to Excellence

Allie has been a true partner. As a busy owner of a small business, it’s made all the difference to know I can count on her and the rest of the Site-Seeker seeker team. I can trust that Allie will steer our marketing strategy confidently forward, and know she will bring me in when something needs my attention or decision. She’s been more than our consultant — she’s been an extension of our team!

It has been a pleasure working with the team at Site-Seeker on our website redesign and digital marketing initiatives. From the very beginning, they brought a strategic approach to understanding our goals and what was most important for our members and for our association. Their team has been collaborative and responsive as they guided us through the process—from the initial launch of the project through the final implementation. The Site-Seeker team focuses on communication and have a strong commitment to customer satisfaction. Beyond the website, Site-Seeker has been an invaluable partner for members of the association through educational webinars and their support throughout the year to make information available on Digital Marketing best practices. We’re thankful for their partnership and would recommend Site-Seeker to organizations looking for a team that brings professionalism and a sincere commitment to delivering results.

Site-Seeker has a very professional staff, with a touch of young energy, that is needed to navigate the waters in today’s world of rapidly changing social media and digital marketing efforts.

One of the most impressive aspects of working with Site-Seeker is their ability to seamlessly integrate with our team. Their exceptional skills, dedication, and professionalism make them an ideal partner for any organization seeking top-notch marketing services.

We have been with Site-Seeker for a number of years and have been very satisfied with the results we’ve experienced - from SEO improvements to a brand new website, and everything in between....The whole team has always been more than helpful any time we have questions. We look forward to more years of improvements with the Site-Seeker team!

Working with Site-Seeker continues to generate positive and growing results. They work alongside our team to provide strategically sound account-based marketing solutions that fill in the gaps in our marketing program. I continue to be impressed with their knowledge of the B2B Sales and Marketing process.

Our website and ecommerce site has done a complete 180 and continues to get better and better. Site-Seeker is an honest and reliable company. They are always upfront about what it will take to achieve our goals and guide us with their expertise.

We are thrilled about our decision to partner with Site-Seeker as our web developer. The entire team is impressive. From the initial meeting, launch of the website and our current PPC/CSI/Google review program, they have always designed a comprehensive program to suit our goals...They are truly the best!

Our Google Ads program was spending dollars, but we weren't seeing any sales as a result. Site-Seeker made updates and suddenly we were paying less and seeing much better traction.

Why Choose Site-Seeker for Material Handling Marketing?

Expertise in Material Handling Marketing

We understand the material handling industry, from pallet racks to conveyor systems, and what matters most to your buyers. Our years of experience and recognition as MHEDA’s Most Valuable Supplier for eight years highlight our commitment to excellence.

Custom Strategies That Drive Results

We drive revenue growth by targeting the right decision-makers and utilizing a mix of digital marketing strategies. Our services focus on creating measurable results, ensuring that every lead generated has the potential to convert into a valuable customer. Whether through SEO, content marketing, or targeted advertising, we’re here to help your business thrive.

Data-Driven Insights for Continuous Improvement

Our approach to material handling marketing goes beyond just executing campaigns; we leverage the power of data. We gain valuable insights into your audience’s preferences and needs by tracking customer behavior and engagement across multiple marketing channels. This data allows us to continuously refine and optimize strategies, ensuring that your marketing efforts align with customer expectations and deliver the best possible results.

In a competitive market, you need a marketing strategy that adapts and grows with your business. We’re here to provide the expertise, tools, and personalized approach that will help you thrive. Let’s work together to drive meaningful results. Get in touch to learn how we can help your business make an impact in the material handling industry.

Platforms We Trust

Grow Your Market Share Today!

Our Material Handling Case Studies

Optimizing Website Content for Customer Targeting and Engagement

August 14, 2025

Why Is Writing Content So Hard? Content is often the #1 reason website projects get delayed or blogs never launch. We all know how important

How to Generate High-Quality Leads Online: 3 Proven Strategies

August 14, 2025

We all want more leads, especially the right leads. Because without them, there’s no pipeline, no sales, and no growth. But let’s face it: digital

PROUD MHEDA MEMBER

A Partner Vetted by Your Industry

For over a decade, we have been a proud partner to the material handling industry as a dedicated MHEDA member. We are honored to have been named a Most Valuable Supplier (MVS) for 8 straight years, an award based on our commitment to business excellence and industry stewardship. When you partner with us, you’re choosing a team that is recognized and trusted by your peers.

Ask about our work with MHEDA Members.