Navigating the Customer's Journey
Did you know that it takes close to 30 touchpoints before a user becomes a customer? Building relationships with various forms of marketing helps to instill confidence and trust when a user is considering doing business with your company.
Hover over the interactive digital roadmap to check out Bob’s journey below. Notice how marketing can influence the customer’s journey.
Bob is targeted with a display ad for a product/service relevant to him.
Bob's coworkers are talking about the company.
Bob sees a post from the company on his social media feed.
Bob visits the company's website.
Thanks to Site-Insights, Bob's company is identified as a visitor of the site.
Because Bob has been identified as a visitor, the appropriate salesperson can send him an email to see if the product is a good fit for his company's needs.
Bob checks out reviews online to see what other people have thought about the solutions the company provides.
Bob isn't ready to purchase anything yet - he needs to get gather more information to present to his supervisors. So, Bob has been added to a workflow to nurture him via emails.
Bob visits the site again to read up on the latest blog posted by the company.
Bob sees the company at an industry tradeshow and picks up a brochure.
Bob sees the company's YouTube ad as he's catching up on his favorite team's sports highlights from the night before.
Bob receives the company's e-newsletter showcasing their latest case study and testimonial.
Bob searches for solutions to his problem and organically comes across the company's website again.
Bob chats with other purchasing managers about their experience with the company.
Bob searches for the product and clicks on the company's search ad.
While on their site, Bob sees that he can have a whitepaper emailed to him, explaining the cost-benefits of installing their product in his warehouse.
Bob receives an email a day later following up about his whitepaper download and offering times to meet with the company's sales team.
A salesperson has a call with Bob to further understand what his pain points are and the solutions they can provide.
Bob visits the site to review a case study for a business of a similar size and industry.
Bob hears a Spotify ad about the company on his drive to work the next morning.
A new promotion for new customers comes across Bob's LinkedIn feed from the company.
Bob contacts the salesperson he was in touch with about the promotion and getting a proposal to share with his supervisors.
Bob signs the deal and is now a customer.
Bob is a purchasing manager for a material handling company.
Ready to Master the Modern Customer Journey?
That roadmap illustrates the challenge and the immense opportunity. Our team builds custom integrated marketing systems that engage your customers at every critical touchpoint, ensuring a seamless experience that guides them from initial awareness to lasting loyalty. Let us architect the strategy that conquers this complexity for you.