Jen Christopher

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Unlocking Business Growth by Leveraging ABM (Account Based-Marketing)

ABM/Marketing Strategy, Data & Analytics/Reporting, Digital Marketing

What is ABM? The strategic approach of Account Based Marketing (ABM) is a focus on identifying and targeting specific high-value accounts rather than going after a wider audience. ABM helps create personalized content and tailored marketing campaigns to engage with key decision-makers within those particular target accounts.  Once specific targets are identified, personalized messaging is […]

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How Customer Journey Analytics and A Multichannel Marketing Strategy Go Hand-In-Hand

Digital Marketing, Data & Analytics/Reporting

The customer journey and multi-channel marketing are intertwined. Understanding customer behavior across different channels, delivering personalized content, and maintaining consistent branding are crucial building blocks of the relationship between the two. This may sound complicated, but when aligned effectively, a customer journey and multi-channel marketing can create a seamless and engaging customer experience, leading to

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