Marketing Manager

Role Summary

The Marketing Manager is ultimately responsible for the positioning and promotion of the Site-Seeker brand. You will build and manage the annual marketing plan and processes, collaborating with an internal committee to drive qualified leads and generate prospects. This role requires a blend of high-level strategy, project management, and hands-on execution across digital and traditional marketing channels.

Core Responsibilities

Brand Strategy & Campaign Management

• Marketing Mix: Ensure consistent delivery of a marketing mix including paid online advertising, trade shows, traditional advertising, social campaigns, and Site-Seeker’s overall online presence.

• Content Strategy: Oversee the blog, newsletter, and other published content, ensuring messaging is aligned with target personas and the customer journey.

• Lead Generation: Create marketing campaigns, landing pages, and online forms specifically designed to drive results and funnel qualified leads to the sales team.

Execution & Optimization

• Performance Tracking: Build, assess, and share the performance of marketing campaigns through both quantitative and qualitative metrics. 

• Technical Management: Utilize CRM and Marketing Automation software to manage the marketing process, and train other team members on these systems as necessary. 

• Collaboration: Liaise directly with Site-Seeker’s HubSpot Specialist and Head of Sales to align messaging and lead nurturing efforts.

   

Leadership & Client Relations

• Committee Leadership: Lead a small internal marketing committee to assist in the execution of the annual marketing plan.

• Client Management: Manage a portion of client accounts (30% of time), applying digital and traditional marketing practices to meet specific client business goals.

• Budget Oversight: Manage marketing budgets and redirect non-performing programs in an effective and efficient manner.

   

Qualifications

• Education: Bachelor’s degree in marketing or a similar field.

• Experience: Minimum of 7 years of experience in digital marketing.

• Technical Proficiency: Proven experience with HubSpot CRM, Marketing Automation software, and Lead Gen software.

• Strategic Skills: Demonstrated ability to build, manage, and execute multi-faceted marketing plans and manage budgets. 

• Soft Skills: Superior presentation skills, strong project and people management abilities, and the personality to both take and give direction in a collaborative environment.

Benefits at Site-Seeker

• Medical insurance program.
• Contribution program for retirement savings.
• Flexible, high-performance work culture that rewards innovation and creativity.
• Professional development opportunities, including attending the annual INBOUND conference.