Website Development

Building Websites that are Eye-Catching, Easily Navigable, and most importantly…that Convert.

Websites That Convert: Designed for Leads & Integrated for Growth

In all businesses, but especially for B2B, your website must be far more than an online placeholder. It needs to be your hardest-working sales tool and a robust lead generation engine. Site-Seeker specializes in developing websites meticulously designed for the complexities of the B2B buyer’s journey. We build digital experiences that are strategically engineered to attract your ideal prospects, engage them with valuable content, and convert them into qualified leads that fuel your sales pipeline. Each site is customized for your unique business, brand, and goals. We also strongly suggest that your website be integrated with your CRM and marketing automation platform. Integration helps create more structured support and sophisticated ongoing content strategies. This approach is particularly impactful for manufacturing and other B2B sectors where informed decision-making and lead quality are paramount.

Our Approach: Building Websites for B2B Success & Lead Generation

We understand that a B2B website’s success is measured by its ability to generate leads and contribute to revenue. Our development process is therefore centered on creating a high-performance digital asset that works tirelessly for your business.

Website Personalization

Website Personalization/Site-Stream

Website personalization in web development involves tailoring content, layout, and user experiences to individual visitors based on their behaviors, preferences, and demographics. This dynamic approach aims to provide a more relevant and engaging experience for each user, ultimately enhancing satisfaction and conversion rates.

EEAT

E-E-A-T

(Experience, Expertise, Authoritativeness, and Trustworthiness)
EEAT principles guide the search engines in evaluating the quality and credibility of your website's content. By demonstrating these qualities, your website can build trust with both users and search engines, leading to improved search rankings.

Pillar Content

Pillar content is comprehensive, authoritative pieces of content that covers a broad topic in depth, serving as the central hub for related, more specific content clusters. It establishes your website as an expert resource on that core subject, improving search engine rankings and guiding users to more detailed information.

ADA Compliance

ADA Compliance - Website Accessibility

99% of websites are not compliant.

Proper website accessibility helps you accommodate ALL users – despite their differing abilities.

More than 20% of people have some sort of disability. By making your website ADA compliant, you can offer a better experience for all your users. This not only increases conversions, but it’s simply the right thing to do. Through the ADA, businesses are required to take reasonable measures to accommodate all website users. Failure to do so could result in expensive lawsuits or legal battles.

Site-Insights

Lead Intelligence with Site-Insights

97% of website visitors leave your website without ever contacting you!

With Site-Insights, we can help you identify commercial website visitors and their movements on your site to both provide your sales team with *warm* leads, and your marketing team with valuable data for further campaign and audience targeting.

Content Creation

Content creation is about developing high-quality, relevant, and valuable material that addresses user intent and needs. Strategically incorporating keywords and structuring content for readability helps search engines understand and rank your pages, driving organic traffic.

CRO

Conversion Rate Optimization (CRO)

CRO focuses on improving the percentage of website visitors who complete a desired action, like making a purchase or filling out a form, after arriving from search engines. It's about optimizing their on-page experience and user journey to convert organic traffic into valuable leads or customers more efficiently.

Conversion-Focused & User-Centric Design

Our account managers, alongside our website design and development team, meticulously plan every element with Search Engine Results Pages (SERPs), user experience (UX), and ultimately, B2B conversions in mind. We focus on making it intuitive and easy for your ideal customers to take the next step. That next step could be filling out a detailed inquiry form for a custom quote, requesting a product demonstration, calling your expert sales team, downloading technical specifications or brochures, or engaging via instant messaging for quick questions.

Architected for the B2B Buyer's Journey

Recognizing the often lengthy and multi-touchpoint nature of B2B sales, we begin with a comprehensive website requirements document and develop precise information architecture. This ensures your website’s structure and content effectively guide prospects through each stage of their decision-making process, providing the right information at the right time to build trust and encourage conversion.

Seamless CRM & Marketing Automation Integration

To transform your website into a true lead generation powerhouse, seamless integration with your core sales and marketing technologies is essential. We ensure your site works hand-in-hand with your CRM and marketing automation platforms, facilitating efficient lead capture, streamlined nurturing workflows, and providing your sales team with critical, actionable intelligence to accelerate the sales cycle.

A pillar page serves as a comprehensive, high-level resource on a core topic relevant to your industry (e.g., “The Complete Guide to Warehouse Automation” or “Optimizing Your B2B Supply Chain for Resilience”). These robust pieces of content address a wide range of questions and provide foundational knowledge, establishing your site as the go-to source.

Around these pillars, we build topic clusters, a network of more detailed, specific articles that link back to the pillar page. This strategic internal linking reinforces your expertise and demonstrates to search engines that your site thoroughly covers a particular subject area. By building out these content hubs, we effectively signal your EEAT in your niche, attracting more relevant organic traffic and solidifying your position as an industry leader.

Designed to Power Sophisticated Content Strategies

In B2B, content is king for demonstrating experience, expertise, authority, trust, and nurturing leads. We build websites with robust and flexible content management systems (like WordPress) that are designed to support and showcase your sophisticated content strategies. This includes easy management of resources such as whitepapers, case studies, webinars, detailed service pages, and insightful blog posts, positioning you as a thought leader.

Platform Expertise: WordPress & B2B Ecommerce Solutions

Our experienced team excels in WordPress development, creating scalable, secure, and easy-to-manage websites. We also possess strong capabilities in e-commerce development, providing B2B companies with platforms to sell products and services directly, manage complex catalogs, or facilitate streamlined ordering and parts procurement processes online.

Make it make sense!

What you hear...

Web development involves the intricate process of coding and designing, often leveraging frameworks and libraries for efficient front-end interactivity and robust back-end data management. This encompasses the meticulous implementation of responsive design principles, database integration, API utilization for external service connectivity, and rigorous testing across diverse browsers and devices to ensure optimal performance, scalability, and security for the end-user experience.

What it means...

Think of building a house. Web development is like being the architect, the carpenter, and the interior designer all rolled into one for your online space. You’re not just drawing pretty pictures (design); you’re figuring out how the plumbing, electricity, and foundation (the hidden code and systems) work, so people can easily move around and use all the rooms (different pages and features). It’s all about making sure your online “house” looks good, is easy to navigate, and works perfectly for everyone who visits, no matter what device they’re using.

What Our Clients Say

Feedback that Shows Our Commitment to Excellence

Allie has been a true partner. As a busy owner of a small business, it’s made all the difference to know I can count on her and the rest of the Site-Seeker team. I can trust that Allie will steer our marketing strategy confidently forward, and know she will bring me in when something needs my attention or decision. She’s been more than our consultant — she’s been an extension of our team!

It has been a pleasure working with the team at Site-Seeker on our website redesign and digital marketing initiatives. From the very beginning, they brought a strategic approach to understanding our goals and what was most important for our members and for our association. Their team has been collaborative and responsive as they guided us through the process—from the initial launch of the project through the final implementation. The Site-Seeker team focuses on communication and have a strong commitment to customer satisfaction. Beyond the website, Site-Seeker has been an invaluable partner for members of the association through educational webinars and their support throughout the year to make information available on Digital Marketing best practices. We’re thankful for their partnership and would recommend Site-Seeker to organizations looking for a team that brings professionalism and a sincere commitment to delivering results.

Site-Seeker has a very professional staff, with a touch of young energy, that is needed to navigate the waters in today’s world of rapidly changing social media and digital marketing efforts.

One of the most impressive aspects of working with Site-Seeker is their ability to seamlessly integrate with our team. Their exceptional skills, dedication, and professionalism make them an ideal partner for any organization seeking top-notch marketing services.

We have been with Site-Seeker for a number of years and have been very satisfied with the results we’ve experienced - from SEO improvements to a brand new website, and everything in between....The whole team has always been more than helpful any time we have questions. We look forward to more years of improvements with the Site-Seeker team!

Working with Site-Seeker continues to generate positive and growing results. They work alongside our team to provide strategically sound account-based marketing solutions that fill in the gaps in our marketing program. I continue to be impressed with their knowledge of the B2B Sales and Marketing process.

Our website and ecommerce site has done a complete 180 and continues to get better and better. Site-Seeker is an honest and reliable company. They are always upfront about what it will take to achieve our goals and guide us with their expertise.

We are thrilled about our decision to partner with Site-Seeker as our web developer. The entire team is impressive. From the initial meeting, launch of the website and our current PPC/CSI/Google review program, they have always designed a comprehensive program to suit our goals...They are truly the best!

Our Google Ads program was spending dollars, but we weren't seeing any sales as a result. Site-Seeker made updates and suddenly we were paying less and seeing much better traction.