FOR IMMEDIATE RELEASE
Site-Seeker Featured by NC State for AI-Driven Marketing Collaboration with Jenkins MBA Students
MARCY, NY – May 14, 2026 – Site-Seeker, a strategic digital marketing and AI solutions agency based in Marcy, NY, was recently featured in NC State University’s Poole College of Management magazine for its collaboration with Jenkins MBA students on the future of AI-driven marketing.
The article, titled “From Classroom to Boardroom: Jenkins MBA Students Help Shape a Company’s AI Future,” highlights a practicum project in which Jenkins MBA students worked with Site-Seeker to evaluate the agency’s artificial intelligence strategy, organizational readiness, and future growth opportunities.
As artificial intelligence continues to reshape search, digital advertising, content strategy, and lead generation, Site-Seeker has been actively evaluating how AI can improve both internal operations and client outcomes. The collaboration with NC State provided an outside strategic perspective and helped the agency pressure-test its roadmap for practical AI adoption.
Working under the guidance of Professor Haroon Abbu, the Jenkins MBA student team reviewed Site-Seeker’s processes, assessed opportunities for AI integration, and helped develop a phased implementation approach. The roadmap focused on tangible applications, including the evolution from traditional Search Engine Optimization (SEO) to Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), as well as the development of custom AI agents to support lead generation, sales enablement, and marketing efficiency.
“We didn’t want to simply react to AI after it disrupted our industry,” said Brian Bluff, CEO of Site-Seeker. “Working with the NC State MBA team gave us a valuable opportunity to challenge our assumptions, validate our direction, and create a more disciplined framework for applying AI in ways that benefit our clients.”
The project provided Jenkins MBA students with hands-on experience addressing real-world business challenges while giving Site-Seeker a practical roadmap that is already helping guide the agency’s AI strategy and client service model.
“We are proud of this collaboration and honored to be featured by NC State,” Bluff added. “The project reinforced our belief that AI will not replace marketing strategy, but it will raise the bar for how strategy is executed.”
Read the full article in Poole Business Magazine: From Classroom to Boardroom: Jenkins MBA Students Help Shape a Company’s AI Future.
About Site-Seeker
Site-Seeker is a strategic digital marketing and AI solutions agency based in Marcy, NY, helping B2B companies, manufacturers, and other organizations grow through modern marketing, data, and AI-driven solutions.
For more than two decades, Site-Seeker has helped clients improve visibility, generate qualified leads, and connect traditional sales efforts with digital marketing programs. Today, the agency’s work includes search optimization, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), digital advertising, content strategy, marketing automation, analytics, and custom AI agents that support lead generation, sales enablement, and business efficiency.
To learn more about AI agents and how Site-Seeker can help your business grow, visit www.site-seeker.com.
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For more information on Site-Seeker, visit www.site-seeker.com or contact Site-Seeker at [email protected].