Creating customer loyalty isn’t easy.

CoreLife Eatery, a fast casual restaurant that boasts a healthy menu, wanted to introduce its new Spicy Thai Chicken and Rice Noodle bowl with a targeted, comprehensive campaign. But it wasn’t the loyal fans that the eatery wanted to reach through marketing efforts, it was those who had never tried CoreLife Eatery before.

How did Site-Seeker support in driving awareness, trial and customer loyalty for this new product among a new group of eaters?

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