Creative Materials Buyer Personas


How To Engage With Personas

Creative Materials, a leader in the market of architectural tile, brick and stone, needed to serve their customers better. When they decided they wanted to empower their staff with personas related to the various individuals they interact with, they came to Site-Seeker to lay the groundwork.

After a series of interviews with employees throughout their company, we were able to build the main personas they interact with. These personas spoke not only to the background and focal points of each position, but also the best ways to engage that respective persona to build a successful relationship. Equipping their staff with these personas can help remind current staff for what to expect in specific interactions as well as prepare new staff for who they may be dealing with.

As we do with every unique set of personas, we provided Creative Materials with matching graphics to hang in their office or distribute to the staff to align visual cues as well.